How to Find Real Estate Keywords That Will Help You Rank High In Search Engines

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One of the most important actions you need to take when marketing your real estate business on the internet is to create a powerful list of low competition, highly searched for keywords. There are hundreds of different tools that you can use to find those keywords, both free and paid; at times, it can become overwhelming having so many options. In today’s article, I am going to share with you a free tool that you need to use in order to find those powerful keywords, and here’s the best part, it uses Google’s database.

Where do you find this keyword Tool?

Finding this keyword tool is very easy.  Why?  Because it is provided by Google.  Just head over to and type in: “Google keyword tool.”  I can guarantee you that this keyword tool will appear in the first place on the first page.  Hmm, I wonder why? 🙂

Here’s a direct link to the tool:

Step 1: Input your main keyword into the field provided.  Let’s say that you are targeting a phrase: “sell house.”  Input that phrase into the field.  Then, check the “Use synonyms” box, fill out the captcha field and hit the “Get keyword ideas” button.

Step 2: Google will now give you a list of about 200 keywords that are related to your main keyword.  Once you are there, you will have to do the following: In the top right corner right above the keywords results area, there is an option called: “Match Type.”  Click on that option and select “Phrase.”  Now, all of your keywords will have “quotes” around the keywords.

What that means is that the number of search results Google gives you are the results for the actual phrases people searched.  For instance, for a phrase “sell my own house,” Google will show you the number of times people search that exact phrase, “sell my own house.”  They didn’t search for “sell my house” or any other combination of that keyword.  They searched for that specific phrase.

Why would you want to do that?  Well, you want to use the phrase match to drill down on a more accurate number of searches for that keyword.

Step 3: Go through the list and hit the “Add Phrase” link to add keywords to your selected bucket of keywords.  All you do now is just hit the “Add phrase” link and you’ll add all of the different keywords you want to use for your business.

Now you have a list of keywords that you can utilize in your real estate business.  But how competitive are those keywords?  There is a simple and quick strategy you can use to see what kind of competition the keyword phrase has on Google.

Step 4: Here’s what you do.  Just copy the phrase, with quotes, and head over to  Now paste that phrase into the search box and the number of results you are going to receive will give you an idea of how competitive that phrase is on Google.  Obviously, the smaller the number of search results, the better.

I hope this short article helped you out. There are more advanced strategies for finding the keywords but I won’t go into it;  I like to keep it simple.   If you have any questions, let me know and I’ll answer them for you.  Until next time,

Peter Kolat

About Author

Peter Kolat is a Real Estate Internet Marketing genius. He’s been consulting for many real estate gurus in the real estate industry. His Free Internet Marketing Techniques helped many real estate investors & agents dominate their real estate markets on the internet. No wonder he’s been called the “Polish Pulverizer.”


    • Hi Lamar,

      Thanks for commenting. As far as your question goes, it’s relative to what you are trying to accomplish. Here’s what I mean.

      After you compile your list of keywords, you’ll notice a certain trend of how many searches a keyword has compared to the # of competing pages on the internet.

      For instance, let’s say you find several keyword with the following searches (off the top of my head):

      Keyword #1: 1,000 searches (31,000 competing pages)
      Keyword #2: 500 searches (4,000 competing pages)
      Keyword #3: 420 searches (2500 competing pages)
      Keyword #…. etc.

      As you can see, keyword #1 has the most searches but it will be most difficult to attack because there are 31,000 competing pages. Don’t disregards it though as you many use it as one of your main keywords (depending on what the rest of the list looks like).

      However, if you were to make a decision between keywords #2 and #3, #3 will be a better choice even though you get less searches. Why? Because you can get your page on the 1st page of Google and possibly as the 1st listing much faster.

      I hope this helps. Let me know if you have any other questions.

      To Your Success,

      Peter Kolat

  1. Thanks Neil,

    That means a lot to me. Whenever I write anything on BiggerPockets, my blog, teach my coaching students or anything else for that matter, I always try to provide a clear and actionable content.

    I believe that as a society living in the 21st century, there is soooooo much information out there that if we don’t prioritize, focus and create clear and actionable ways to build our businesses, our businesses will suffer and the competition will take over.

    Thanks again and I wish you much success in the New Year!

    To Your Success,

    Peter Kolat

  2. Hi Peter – Great article! I guess some things have been changed at AdWords, because such things as “add phrase” weren’t there. I am a real estate Buyer’s Broker in Manhattan. I’d like to find people who are looking right now for apartments in the $3 million to $10 million range. I am going to offer an online/offline seminar for buyers in that range. I got keywords–about 5 – 10.Words like “how to buy an apt.” etc. I also added the city name in several iterations. The two didn’t link up into one, however. Don’t know why. How do I go further and get 3 or 4 full, complete ad headings or short statements.

    Thanks so much!!

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