One More Way a Real Estate Blog Will Save You Time


One of the most powerful things about a business blog for your real estate practice is that it saves you time. What’s that you say? That’s right…it SAVES you time. And you thought a blog would be a huge time sink, didn’t you?

Does blogging take time? Of course it does, but it can also save you great deal of time. And what’s more, it can save you a great deal of heart ache and repetition. Repetition is death to business owners. If you’re doing something over and over again, it needs to be automated, wouldn’t you agree?

How Real Estate Practitioners Screw it Up

A lot of us (I’m included in this, so don’t think I’m playing the holy-than-thou card!) answer the SAME questions for prospects and clients over and over again.

  • Do I qualify for the first time home buyers credit?
  • So what’s new in the market?
  • Is it a good time to list, or should I wait til spring?
  • Do you have buyers looking for a home like mine right now?
  • Why should I list with you as opposed to any other broker in town?
  • Can you show me just your listings or anything in town?
  • Should I get pre-qualified now or later?
  • How much money do I need to put down (btw, Trulia did a survey that revealed over 40% of their users are currently under the impression they need to put down at least 20% to buy a house in the current market)?

Sound familiar? Feel free to grab each of these questions and use them for blog posts if you like. So where do real estate professionals screw up? They answer these questions over and over again! This takes a lot of time, don’t you agree?

Leverage Yourself with a Blog

So what’s a Realtor to do? Make a well-researched and comprehensive blog post that answers each question definitively. Then when someone asks you (you know it’s just a day or two away!), say “that’s a great question. I actually just published an article about this exact topic. Good timing! Please check it out here (place a link to your article here). Let me know what you think!”

So what happens?

  • They get a great, comprehensive question to their question.
  • You get the benefit of answering the question once, instead of over and over. Remember, TIME is your most valuable asset. If you’re going to have to do it multiple times, AUTOMATE.
  • The prospect gets exposed to your blog and potentially subscribes.
  • The prospect potentially shares the article with OTHER prospects, increasing your exposure even more.
  • The prospect benefits even beyond this, because they will see other articles, quite possibly diffusing other questions they have in mind without you even having to deal with them. Needless to say, this saves you even MORE time.
  • Your expertise becomes evident to the prospect, because it’s clear you are a resource of helpful information.
  • Witnessing this builds trust and makes your working relationship go much smoothly.

We all know the value and pleasure of working with referrals. Why is it that working with a referral can be such a breeze? Because trust is established right out of the gate. You don’t have to fight for it. Blogging establishes trust just the same. Instead of a past client referring a client to you, clients refer themselves to you. This smooths things over, and that saves you time. Loads of it 🙂

Photo: visualdensity

About Author

Christian creates dangerous internet strategies at


  1. Having a blog is like finding something to do when you might not have anything else at the moment. When I show up to a meeting or an appointment half an hour earlier than the other person, I take the time to outline the next blog post that I am going to do.

    .-=Tyler´s last blog ..oct_0179.jpg =-.

  2. Christian Russell on

    Great way of looking at it Tyler 🙂 We all have little down times, especially in a business like real estate…and a few minutes here and there is truly all it takes to build a powerful blog over time!

  3. I totally agree with your recommendations. I have been able to solidify my market knowledge by virtue of my blog to several clients. In fact when meeting some clients for the first time they had mentioned how much they enjoy my blogs and videos and that they send it to their friends, which is exactly how the found me.

  4. Christian Russell on

    Awesome, Bob! I always love hearing those success stories. The viral nature of blog content makes it the perfect medium for marketing a networking-based business like real estate. People TALK about their favorite Realtors, and your blog makes it easier than ever to get that referral business.

  5. Great article Christian. The only thing I would add (after being a blogging teacher for a couple of years) is that blogging certainly isn’t for everyone. You need 2 of three skills to blog effectively: 1. Be able to write or 2. Be able to talk to a camera and 3. Have a little bit of tech sense. If you don’t, I think you’re better off either having someone do it for you, or having a nice static site and a managed PPC campaign.

  6. Christian Russell on

    Great comment Ben. Thanks for your insight. I’ve addressed this issue also and have a different take on it. I’d love your thoughts. Seems to me that real estate professionals have had to become adept at a number of new tools over the years. Email is one. I STILL hear from people who are not comfortable using email, but I don’t hear from ANY real estate professionals who say that.

    In other words, if you’re in real estate…you’ve learned to use email. Same is true, most likely, with other tools as well. For example, smart phones, digital cameras, basic publishing software like MS Publisher or equivalent, etc. My point of course is that these tools aren’t hard to use, they have a learning curve but are highly valuable after you learn them. I put blogging very much in the same group. It’s an essential tool that people simply need to learn to use. It’s not overly complicated. You’re not born knowing how to operate a site, but anyone can learn it.


  7. I don’t use LOL a lot but I just did when I read your comment. You should stop by my neck of the woods sometime (that’s Arkansas, don’t forget to remove your shoes). Ready for this? I know at least a dozen Realtors that don’t have or use email!? I’m serious like a heart attack. When you’re dealing with that kind of fundamental lack of knowledge, it’s simply not worth it to people to get up to speed… they just need to find another profession. I have Realtors (in my office) that have trouble getting to our website. Fortunately, the ones with the most major issues are generally over 50… so we won’t have to deal with them forever. Hmm.. that’s kind of harsh isn’t it? My social filter isn’t working very well today.

  8. Christian Russell on

    Wow! At my core, I believe in simply doing what works, so I guess if your clients don’t require it, why bother? That’s pretty simplistic of course, but from a purely business standpoint, I don’t believe in taking on new tools just to take them on. If it won’t help you communicate better or be more efficient, why bother?

    Of course, if your clients don’t use email, then clearly they don’t use the internet to search for homes, etc either. That makes it atypical indeed! All real estate is local no doubt 🙂

  9. Very good post and information, especially directing them to your blog rather than repeating what is likely to be in one of your blogs. I try to blog at least weekly, but probably do not “market” the Blog enough to clients. Nice job.

    • Christian Russell on

      Thanks Ted. Importantly, a lot of people just want to focus on organic traffic through search engines. That’s valuable no doubt, but there is a lot of value (I’d argue considerably MORE value) in using a blog primarily as a social tool. When used as a resource for your existing business and clients, it can become a cornerstone of your communication with your audience. It’s a tremendous time saver, a great trust builder and more 🙂

  10. Christian,
    I could not agree more. I also think I get a higher quality potential client when they found me from my Blog. Nice job again though on an eye opening original post – I have been very guilty of spending 10-20 minutes on the phone many times when I could have spent 2-5 minutes for introductions and then pointed them to information already covered in my Blog.

    • Christian Russell on

      It’s similar to the process of giving a potential client a prelisting package. That way when you show up to list their home, they’re already largely informed and you can focus on the most important points instead of educating them from the ground up. There is always a need for one-on-one, but the goal is to minimize it and make your personal time as valuable and effective as possible. You can’t get away with charging $500 an hour as a consultant if you’re just covering basics 🙂 To be a top producer, you need to make sure your personal time spent with clients is as hard-hitting as possible. All the piddly stuff can be automated!

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