Can SMS Real Estate Marketing Attract more Home Buyers?

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SMS Real Estate Marketing is a creative way of marketing a home through the use of text messaging. Statistics show that billions of text messages are sent per month.

In fact, the number of text messages sent from a cell phone can easily out number the amount of phone calls made in a single month.

With the advancement of technology and the increase in the use of text messaging, this can be an incredible way to attract more buyers. Let’s talk about how this process works and the concept behind why it does.

SMS stands for Short Message Service and while you don’t have much of a platform to give your potential buyers all the details of the home, you can achieve great success by giving them enough to wet their tongue and weeding out the people that just won’t be interested.

It all begins with “The Sign”

This method begins by placing a “For Sale” sign in the yard of the property you’re trying to sell and giving the buyer the opportunity to text you for more details. So the sign will say something like:

Gorgeous Home For Sale
Call JL at 555-555-5555
or
TEXT 12345 to 54321
For Details & Pics

You can say whatever you want, but the concept is to get them to text for more information. If you want to completely leave off your phone number, then you can do that as well. However, I’d want to go after the people who may not have text messaging (yes these people do still exist) and even those people who may not be driving around with a cell phone handy.

Note that 12345 would be the code assigned to your property. 54321 would be like the hub that has all the details on that home.

If you have multiple properties, then you can have multiple codes all going to 54321.

What happens when the buyer sends the text?

As soon as the buyer sends the text, they get an immediate response. They get the major details and pictures that might peak their interest:

  • Number of Bedrooms
  • Number of Bathrooms
  • Price of the Home
  • Gas or Electric Heating
  • Picture of the Kitchen
  • Picture of the Fenced Backyard
  • Picture of the Fireplace
  • Your contact info (most important)
  • etc…

As they scroll through their cell phone, they’ll be able to make a decision on whether or not they’re interested based on the details and pictures you placed in there for them.

What if they don’t call me?

If they don’t call you, then it could be for a couple of reasons:

  • Not Interested
  • Price Too High
  • They had to get going
  • They will call later because they’re still out house hunting
  • etc…

What can you do to find out the real reason?

Call them up! The great thing about this method is that you will have their phone number when they text, you. So you can easily call them up and say, “Hey I was checking my messages and noticed you checked out my property on 123 Whatever Lane. What did you think of the home?”

Then they will tell you how they felt about it. At that point you can schedule an open house if they’re interested, or possibly even negotiation.

Why I like the concept of SMS Real Estate Marketing

I’ll be honest, I haven’t tried SMS Real Estate Marketing, but I’ve heard many positive results from others. Not only that, but I see it as something to seriously consider given, the ease of use through something as easy as text messaging. Also, its something my “competition” is most likely not doing. Not only that, but when I look at this, I can see the potential to use your Text Code with other forms of advertising, such as newspapers, flyers, social networking sites like twitter (shhh…new breed secret), etc.

Also, let’s just look at the fact that if you’re a wholesale investor and you got buyers coming to you about a home…then come to find out they’re not interested…

Wouldn’t it make sense to add them to your buyer’s list and find them exactly what they want?

Think about all the potential buyers you miss out on that just drive buy your home and don’t stop because they’re just not interested…

The thing I like about this method is that your property details stick with the buyer until they delete the message. So if they need time to think about it, then they don’t have to worry about recalling the details from memory. They can just pull up the text and decide if its right for them or not.

What do you think about SMS Real Estate Marketing? Have you ever used it? What type of success have you had with it?

To Our Success,

J. Lamar Ferren
“New Breed” Investor

ps. There are companies that manage this service for you. Just google “sms real estate marketing” or mobile marketing and you can compare the prices and services.

Photo: nate steiner

About Author

J. Lamar Ferren is a 26 year old New Breed Real Estate Investor who takes down deals nationwide. Through direct response marketing he uses creative and outside the box methods, both online and offline to attract buyers, sellers, and investors.

21 Comments

  1. Absolutely. Hundreds of our clients have experienced success with call capture technology just as you describe. The trick is finding the right provider. I would give some recommendations on this comment but not sure if that would be inappropriate. Feel free to ask…

  2. Call/Text Capture systems work great when integrated together in one package. The provider that I have used combines text/phone/virtual tour into one sign rider or yard sign. Works great for providing the buyer with info quickly and great for the agent to efficiently follow up with the buyer at that moment when they are interested.

  3. Interesting one! We developed an SMS service like this years ago, but agents rarely seem to see the value in it. Our biggest challenges have been:
    a) They think the service will discourage people from calling them
    b) Many agents are lazy about following up leads
    c) They are nervous and suspicious about allowing integration to their property databases
    d) Adding additional signage to each property is a hassle
    We know the ideas works and we know customers love it, but whether the cost/benefit equation adds up is another question that only you can decide! Good luck!

  4. I love this technology. I’ve started using this as of last year. If you use AgencyLogic.com to create a powersite for your listing, they give you the option to create a custom sign rider with your URL and a code for text messaging. Great way to stand out b/c I don’t know of any other agents in my area doing this.

  5. My wife and i are in the process of buying our first home.
    the real estate agent didn’t even mention texting me the listings ,maybe i should bring it to her attention.
    I love the idea of getting listed homes in an SMS message.
    Very good article.

  6. Craig Grella on

    I love this article and think this will be an interesting development to watch over the next year or so. I love the google maps feature that lets you see real estate for sale in your area.

    If they can integrate a service that sends you a message on google buzz (or SMS or twitter) when you are driving through an area where a property is for sale that would be the ultimate in instant messaging and localized advertising. every sale phone has a GPS tracker in it, i don’t see why that wouldn’t be possible.

    It reminds me of minority report when tom cruise is running around the city and whenever he passes a store front it scans his chip and plays an ad directed just at him. I don’t think we’re very far off.
    .-= Craig Grella´s last blog ..Three Myths about Business Grants =-.

  7. Andrew – I would recommend calling Chris Karalis @ epropertysites. Just punch it in google and give him a call (I don’t think I can paste his number in the comments). He should be able to set you up with a system for only 10 bucks.

    Otherwise drop me a note and I can set you up @ no charge if you already have listings.

  8. This is a good article that show’s all of us the power of Mobile Media Marketing.

    I am amazed on the statistics that there are more people with mobile phones that people with computers hooked up online.

    The one’s that are going to benefit from this technology are local businesses such as the service industry, entertainment industry, public images/politicians/speakers/authors, churches/non-profits, nightclubs and that’s just a few of them. The possibilities are endless

    Thanks again Lamar Ferren for writing this article and I’ll keep visiting your page for more valuable info. Take care.

    Michael

  9. Pingback: 15 Strategies For Text Message Marketing Subscriber Growth

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