In October of last year I sent my Dad and my husband Dave to Ron LeGrands Quick Turn course. The landscape of how deals can be financed in Canada had changed so much, and both my Dad and my husband Dave were stuck in a rut as a result.
It just felt like they were spinning our wheels. I figured this would open their eyes to new possibilities.
It worked pretty well for all of us. We actually started a new family corporation, began an aggressive marketing campaign for new deals, and are quickly expanding our portfolio and our cash flow.
For others, Ron LeGrands course was simply the beginning of an expanding education and depleting bank account. One couple that lives near my parents signed on for the $20,000 mentor package Ron offered, and has also attended three other courses by other experts since October.
When you factor in travel costs and the course costs to date they have probably invested nearly $40,000.
They have sent out a few hundred letters and have received some newspaper publicity because a few of their letters touched a nerve with the wrong folks, but otherwise they have yet to make an offer.
Their Return on Time and Return on Money so far is a big fat ZERO!
My Mom and Dad received an email from them yesterday that basically concluded with the statement ìWell, as you know it’s a numbers gameWe weren’t sure if that meant they haven’t found a deal with the right numbers or if the numbers they have spent on education weren’t enough yet.
The number they are missing is the number of offers. If you’re not making offers you’re not creating deals. I don’t care how many letters you send or how many courses you take.
I’m all for education. I spent nearly $20,000 on a mentor and a few courses last year myself. The difference is that I apply what I learn and take immediate action. I don’t believe that any one course holds the missing piece of the puzzle because I know the missing piece is ALWAYS action.
Please don’t mistake my message for anything but what it is:
This is a call to action, and the action is for would be real estate investors everywhere to commit themselves to giving themselves the best education that the market has to offer: EXPERIENCE.
Educating yourself is smart. It helps you get started on the right foot, helps you accelerate your success and it definitely helps you avoid some pitfalls and problems.
But too many times I think that would be real estate investors spend a day searching MLS trying to find a deal, struggle, and then either give up or take another course.
The reality is that it takes time to find the good deals. We started marketing for deals after the Ron LeGrand course in November. We didn’t get our first accepted offer until February. And that was with us sending out about 600 letters a week, placing online ads and spamming the market with our business cards.
It takes energy and effort to research the market you’re investing in and build your network. It takes effort to make offers.
But most of all it takes patience, persistence and a positive outlook. It probably doesn’t take another course. At least not until you have a deal or two under your belt and then want to learn a little more!
Remember, when you learned to walk it all began with a single step. It’s the same with real estate, you can spend all day reading and learning but until you actually start making offers you’re not going to become a real estate investor.