Social media is all the rage these days, and sometimes it seems like it is evolving so fast that it is a full time job just to keep up with the twists and turns of the changing technology, which is hard to do when you already have a full time job and you are also spending an adequate amount of time on social media marketing.
Here are a couple of tools I recently learned about that strike me as particularly useful for many in the real estate field (and many other fields as well.)
Flowtown allows you to take any email address and it will do a reverse-lookup and give you a name, age, gender, occupation, location and all the social networks that the person is on. This can be very helpful when, for instance, your marketing campaign provides you with email addresses for prospects – you can go behind those addresses and figure out a whole lot about the potential lead and tailor your marketing campaign to them before ever contacting them.
How much influence do your social media contacts have? Are you properly directing your influence towards those who can best help your business? Klout gives you a numerical score to determine how much – well, “klout”—a person has earned on social media.
If you want to get really advanced, you can combine Flowtown and Klout to develop a fully automated system for informing you when new contacts are highly influential so that you can make sure to pay them the amount of attention that they deserve.
I know that for many people, Google Ad Words has been a very effective marketing tool. But, as the Facebook empire grows, and the amount of data that Facebook collects increases (perhaps to the detriment of users’ privacy, but that’s another blog post), the value of Facebook advertising increases exponentially and deserves a further investigation if you want to have the most bang for your buck. Did you know that you could do a marketing campaign using Facebook to target, for instance, women who are engaged to be married between the ages of 26 and 29 and living in a particular zip code? The demographic specificity of these advertisements allow them to be targeted in a way that has never been previously possible.
I know, sometimes this stuff changes so fast that it makes your head spin. But get used to it – because the one thing that is constant in the social media universe is rapid change.