Your 2011 Goals, and How You Can Guarantee Their Achievement!

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With the New Year just around the corner, your goals for the coming year should be well thought out, committed to paper, and not stuffed into a drawer only to be looked at in the next couple of months.

The funny thing about goals is that while most real estate investors understand their importance, very seldom are these goals ever achieved.  What a shame… because many investors equate not achieving their goals to failing!

So, why don’t more real estate investors achieve their goals? 

There are a many causes… but just a few that I believe are major contributors.

First and foremost, many investors feel compelled to develop goals, but they end up doing one or the other:

  — They either put their goals in a drawer and never refer back to them… or

  — They don’t understand the SUCCESS cycle relative to goals!

THE SUCCESS CYCLE!

The success cycle is nothing more then a feedback loop.  It starts like this:

  1. You develop goals (a good first step, but just a very simple beginning),
  2. You execute (RUTHLESSLY).  Focusing only on those processes, procedures or actions that will lead to PAYDAYS (after all isn’t that what we are in the real estate investment business for),
  3. Measure your progress relentlessly.  If you have not heard this saying, post it on your success board: What You Don’t Measure, You Can’t Improve!
  4. Make course corrections quickly.  If something isn’t working, try another approach, and then repeat steps 2 through 4 until you achieve YOUR goal(s).
  5. Keep this very important fact in mind:  No one – absolutely no one – achieves their goals and success in a straight line.  Constant course corrections are required… always! 

And that is where so many investors get tripped up.  They develop their goals, start to execute, don’t achieve the results they are seeking, and instead of making course corrections, they abandon the entire goal as being too hard to accomplish.

What a shame!

Bottom line – as the New Year fast approaches remember that while your goals are a critical first step, constantly adjusting the actions you are taking to achieve those goals is the only way to guarantee your success.  

Happy New Year 2011!

Photo: lululemon athletica

About Author

Peter is an active and successful real estate investor in the Baltimore Maryland region for the past 8 years and is one of the founders of The Club Mastermind a real estate investing coaching program focused on local coaches helping investors to perfect their game.

13 Comments

    • Kevin,

      It is very tough to watch investors fail at achieving their goals because they just keep banging their heads against wall knowing that what they are doing is getting the results… yet they never make the needed change(s) required to get to their goals.

  1. Happy New Year, Peter.

    When I first began working as an agent without a weekly paycheck, I was told to write down goals. Also, I was counseled to spend at least 30 minutes watching how a three year old sets a goal, then endeavors to make that goal reality. Ruthless/Relentless barely covers it. 🙂 It was eyeopening to say the least.

    Great stuff as usual.

    • Jeff,

      Happy New Year…

      Your comments regarding three year olds and goals is very interesting. Now if there were only more three years olds to observe!

      And, ruthless/relentless is about the only way to achieve success in today’s environment.

      Here’s to 2011 filled with ruthless and relentless execution and the expected success which will always follow.

      Pete

  2. Your article applies to many of my investors I work with. Many seem to be stuck a little before the “execution” stage… They always end up talking about what they wish to do and talk about their real estate investing goals but forget to take the step to make it all happen.

  3. What I find is that Goals are worthless unless you really mean it when making them. My biggest and most important find over the years was to have a relationship with a successful mentor who I could always turn to for support and a kick in the you know what when I got down and depressed. It’s real easy to lose sight of a goal, when the road your taking is filled with detours ahead. Knowing yourself first and having a mentor you can trust, will keep you on the right road. Thanks for the Post Pete!!! Happy New Year!!

  4. Peter,

    Inspiring post! Regardless of one’s business acumen or level of success this post is relevant. Many people seem to set them and forget them when it comes to goals. I like the relentless measuring you speak of. It can’t be overstated.

    Happy New Year!

    R

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