Merry Christmas. By the time you’re reading this you may have already opened your presents. Hopefully, in addition to all of the stuff you don’t need (like iPods and TV’s) you got some Christmas presents that can increase your income in 2012.
I sure did. I got several books and a marketing course which I had been wanting for a long time. I realize you may be thinking that books and a marketing course for Christmas sounds boring, but not to me. Because I love to learn and because I know that just one nugget of information can add thousands upon thousands of dollars to my income next year.
After all, unless you’re always a student of the real estate investing game, how are you going to improve and get better each year? You’re not. So if by chance, you did not get any educational material this year, let me make a few suggestions of what you should buy with all that money you’re going to have after you return the sweater and tie you don’t want.
First, I’m going to give you a list of books.
If you have not read these books, multiple times, then you’re lacking some very important knowledge. Start with The Millionaire Real Estate Investor by Gary Keller. Also, get Buy and Hold: 7 Steps to a Real Estate Fortune by David Schumacher. Get Building Wealth One House at a Time by John Schaub and get Landlording on Autopilot by Mike Butler.
If you get those four books you’ll be well on your way to becoming more successful this year. Of course, after you read them you have to implement what you learned and not simply put them down like most people do. In fact, I never read a book without a pen and legal pad in my hand and I write down every idea I plan to implement on the legal pad along with the page I found it in the book.
Once you’re done reading these books…
Then you need to go invest in some marketing materials. The marketing course I got for Christmas was by a man named Gary Halbert who is now deceased. He’s a marketing legend who helped market several different types of businesses including real estate.
The last thing you need to do is set aside some time each day to read your books and to read your marketing materials. Personally, I read 20 pages of educational material every single day, 6 days per week.
I try and do it first thing in the morning, but you figure out what works for you. However, once you choose a time, stick to it and make sure that every single day you are learning something new that can make your business and life more profitable.
Photo: Joe Buckingham