How can you make your real estate marketing efforts differ from your competition? When considering the traditional mindset behind a typical squeeze page for lead generation, a majority of the time you will find that marketers will offer something of value in exchange for an email or contact information.
Now don’t get me wrong, this is one of the most effective ways to pull in more leads for your business when you provide a very strong and compelling offer. We absolutely love it, and this strategy has worked wonders for our own business, as well as for our clients as well.
On the other hand, as more and more professionals continue to grasp the power behind using squeeze pages as a part of their real estate marketing plan, it pays to be a little different every once in a while. So today, we’re going to reveal a nifty little tactic, which is better known as…
The Reverse Squeeze Page
There is certainly no denying that today’s online prospects are savvier than ever before. As we have seen with constant Google algorithm changes, overnight .coms, a constant influx of new and better technology, plus information that travels at the speed of light, nothing can contend with high quality products and services.
In fact, this is the only way to survive and thrive in today’s online marketplace. Therefore, in order for you to convert a high percentage of leads utilizing this real estate marketing tactic, you will need to constantly find ways to completely knock your visitors’ socks off. Otherwise, you can rest assured that each person will quickly be returning to where they came from in order to go tapping on your competitor’s door.
So what the heck is a reverse squeeze page and how can it help to effectively produce more opt ins for your business? Very simply, it is providing your audience with a ton of free and great content up front before you ever ask for any of their contact information.
How Does the Reverse Differ from a Traditional Squeeze?
The mindset behind this strategy is as follows: way before you ever request for your prospects to make any type of commitment, you will be able to prove to your audience that you are trustworthy and competent. And how many of your competitors are currently doing that with their real estate marketing?
Hence, this begins a gradual descent down a very slippery slope. First, you grab your prospects’ attention by providing an article, report, video course, webinar, “secret” list, etc. jam packed with enough information that folks will feel they got their fill even if they don’t choose to opt in.
Sure you may lose a few people here and there (tip: have calls to action throughout your content in order to continually draw them in), but those who grasp how awesome you and your stuff really are will be quick to join your list. Plus, you better believe that they will be on the edge of their seat the next time you post or email something.
Therefore, why don’t you consider giving this real estate marketing tactic a try and see how it works for you. To get you started off in the right direction, Josh Schoenly will share a few quick examples with you in the video below…