If I were designing a Real Estate Investing Course

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Please Note this is just an outline of a sample course and I am not selling or promoting anything. I am simply frustrated by the lack of straight forward, simple to understand real estate investing courses.

I was so frustrated that I took some time on my yearly vacation to design an eight-hour program that is aimed toward new real estate investors.  I wanted it to be aimed at new investors and help them get on a path to successful real estate investing.

Let me know what you think.

Section 1: Establish Credibility

Out of the gate, you need to establish the goals of the program, review the instructors history (both pre-crash and post-crash), and discuss what kind of deals they are doing today.  No fact real estate instructors, if they are not doing deals today then they can’t teach today’s students (my opinion).

Section 2: Discuss New Investor Challenges in Today’s Market

Today’s investing market is full of opportunities.  Both success and failure can be had in this market with an investor’s first transaction.

Section 3: Homework

The greatest folly in most of the real estate investing courses I have reviewed is that they try to make real estate investing seem as simple as flipping burgers. Let me be very clear: this business is hard and it takes work. If you don’t have the extra time and commitment, don’t even bother; you can invest passively instead of actively.

I believe that homework is such a critical and overlooked part of the business for new investors that I designed a four-week program with specific goals and activities that should occur every week. The goal is to complete the activities in four weeks, but if they take six or even eight weeks, you will still be light years ahead of most new investors.

Section 4: Investing while holding a Full Time Job

As a full time employee and active real estate investor, I know how hard it is to keep on top of all the moving parts in this business.

I will also discuss our most important metric for evaluating deals.  This one metric allows us to compare investment properties, regardless of condition or type of property.  I will share the specific spreadsheet I use to evaluate deals and discuss the minimum threshold for a deal to be considered.

Section 5: Discuss Difference between Active and Passive Real Estate Investing

Today’s real estate market offers tremendous returns for investors willing to leverage the depressed market conditions.  However, unlike most of the real estate material and books state, you don’t have to be an active real estate investor.  Many people simply don’t have the time or live in a market that doesn’t offer decent returns, and they need to know they have options.  Active Real Estate investing may sell lots of programs, but many people would prefer the options of passive investing.

Section 6: Bonus Material

In order to exceed expectations, I would offer the following material for review:

We would start by reviewing all of our deals over the last 24 months.  We would discuss our expectations going in, the actual results, and review our lessons learned.

We would close the course by highlighting what we expect of the investor and what we hoped they learned after spending time with our material.

By creating the above outline, my goal would simply be to offer the best value in Real Estate material for new investors.

Good Investing

About Author

Michael Zuber is an active buy-and-hold real estate investor who still has a full-time job. Michael is not an agent or broker, and simply uses the internet and agent relationships to drive his business. He currently averages at least one deal a month and has developed laser focus on his 5 step process.

11 Comments

  1. This looks like a good overview of what you feel is lacking in other courses. What I would focus on next is determining exactly who your intended audience is and what they feel they need to pay for in a course. One method to finding out what is working (and not working) out there is to read amazon.com reviews of existing books in your field of expertise. You can grab a lot of keywords from the negative reviews. I picked up this tip from a course on marketing taught by ghostwriterdad.com to really hone in on frustrations being experience by your audience so you can directly meet their needs with your product. Keep plugging way!

  2. Looks great. One thing I see among other RE courses are there is a bonus for all who sign up. The program coaches the investor through their next deal. I’m not sure if you would have the time to do that but that could be an added benefit for the person taking the course. I know this could add more time than you have to offer. Just something to think about and this is only an observation I’ve seen.

    Tom

  3. This is a great start. I have found that teaching people to have the sixth sense required to succeed in real estate investing is not very productive. It’s like piano lessons… lots of kids take lessons but they are not all destined to be concert pianists. Some kids are just uniquely talented to start with. Well, I’m saying that there’s a sixth sense involved in sniffing out deals and knowing what to do with each house you buy. That is probably something that cannot be taught, even in the best real estate courses. The primary motivating factor is the pocketbook. Until a person feels the pain or gain in his own pocketbook, it’s all academic, don’t you think?

  4. Excellent post. The only thing that I would add on my end for the new investor, and this is what I normally do, is to place a heavy emphasis (and cash) on lead generation coupled with a “lead triage” of those leads that come in so you can make money faster and avoid wasting time on trying to turn a non-deal into a deal. At the beginning it was more of a science, but as I became experienced, prioritizing my leads became an art. It’s right up there with a sixth sense, especially if you’re farming (or as we say ATMing) an area, you’ll know not only from your homework, but the past deals. You can go cookie -cutter on some basic things, but overall in this business, experience is by far the best teacher.

  5. I think you’ve made some great points. Successful courses should be able to break down differing techniques and strategies that experienced real estate professionals utilize in their business. Just knowing the strategies are not enough, but more importantly, how to apply them in specific instances and in your specific financial situation.
    I have always said that a determined investor can profit in real estate, regardless of where they are today. Having the tools to analyze their strengths and weakness, combined with the right techniques and purposeful action, new investors can make profit in any market.
    Real estate investing may not be as easy as “flipping burgers,” but it is immensely more rewarding (and not just financially). Break it down to it’s simple form: When you are investing in real estate, you are investing in a cash machine – what you need to figure out is how much that cash machine will make you, in what time frame, and what will you have to invest (in time and money) to acquire it.
    I look forward to more of your posts…

  6. This is a great outline of course guide. I agree that before the course begin we have to check the instructor’s credibility. Is he/she really equipped to teach the students. Also, it is important that the new investor challenges in today’s market be discussed and not bore the students in theoretical knowledge. Practical knowledge is important in real estate industry.

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