Why Do You Invest in Real Estate…No, Really…WHY??


When we start to do anything in life there is always a reason WHY. Now stay with me here…we have many simple “WHY’s”. Take breathing for example, our “WHY” for breathing is to live! Our “WHY” for going to school is to get smart (or because we are forced to!). Our “WHY” for getting a job is to earn an income. Our “WHY” for having children is to?…go insane?? I think you get the point. It is our “WHY’s” that drive us to do what we do, day in and day out. The “WHY” always comes before the “HOW”.

For the sake of this article, lets stay focused on Real Estate Investing. After all, isn’t that why we are all here? Why do we get into real estate investing? I think for many of us it is the same, but see if any of these “WHY’s” are a good fit for you:

  • Extra Income
  • Financial Independence
  • To be Wealthy
  • Control your own destiny
  • Fire your boss and not have a 9-5
  • Residual Income
  • Set up for Retirement
  • Time Freedom
  • Leave a legacy for your Family
  • Feeling of owning assets you can see, feel and touch (Pride)
  • Because we love Bank and FHA Regulations?
  • Because we love the absurd requests of first time home buyers in this market?
  • Because we just love tenants?

Ok, so the last three were to make sure you were still paying attention!

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Once You Have Your “WHY” Your “HOW” Will Take Care of Itself.

There are so many ways we can all reach our goals using Real Estate Investing (the HOW’s). Personally, we primarily use flipping and wholesaling, while others use buy and hold strategies. Others buy and sell notes, some only invest in commercial and on and on. Not one is better than the other, they are all vehicles to an end goal (listed above). Once you know what you want and more importantly WHY you want it, you will figure out your HOW. The strength behind your “WHY” is the most important. Once you determine what you want and you really want it deep in your soul, you will figure our “HOW” to make it happen using one of the many strategies you can find right here on the BiggerPockets site.

How Strong is Your WHY? Will it Push You to Do What You Need to Do?

I like examples to illustrate a point. Again, stay with me and I think this will make sense to most of you. I am a parent, all of us parents know that feeling of complete and total love for our children. There is nothing you would not do for your child, am I right? Imagine this for a minute. Your child is kidnapped (I know, the hair on the back of my neck is standing up just writing this!!) You get a call from the kidnapper saying your child is alive and safe, but before he/she is returned to you, you must buy a house at a discount, renovate it, and sell it for a substantial profit. I never said he was a SANE kidnapper! But seriously, take a minute to imagine if that were indeed the case and you HAD to do it to ever see your child again. Do you think, that even if you NEVER flipped a house, that you could find a way to do it for the sake of getting your child back safe and sound? It’s a fictitious story to illustrate a point, but think about it! I know that all of you reading would do it to save your child in a heartbeat. I would imagine your holding time would be the shortest in history!!

How about one more that may hit close to home for many of us, me included. You want to lose weight, eat right, and exercise daily, but you never really do it like you should because basically you feel ok. One day for no reason you have a chest pains and are rushed to the hospital. You really truly believe this is it! You come within seconds of losing your life. The doc says, “Listen, if you want to live to enjoy your family, you need to lose 20 pounds, eat a balanced diet, and get some regular exercise”. How motivated do you think this near death experience makes this person? How strong did his “WHY” just become?

What is my point to all this? Look, Real estate investing is not usually a life or death situation. However, you can use these extreme examples to drive the point home. If your “WHY” is strong enough or let’s call it your motivation, you will always figure out the “HOW” on your way to accomplishing your goals. So as you decide “WHY” you want invest in Real estate, take the time to really think about your motivation. Make sure it is something that is so solid and concrete that it becomes a MUST, not a wish. You are going to have days that really stink. Some days you will even want to quit! Hey, what we do can be lucrative, but it is NOT easy! You need that “WHY” to drive you through the tough days, but getting through the tough days is the key to long term success. If your “WHY” is something that you truly believe you MUST have, you will figure out the rest and find yourself doing things you never thought you were even capable of!

Remember the “WHY” comes before the “HOW”. The stronger the “WHY”, the more successful you will be.

What are some other “WHY’s” you can think of that aren’t on the list?
Does anybody else think this article has way to many “” “”? 🙂
Photo: e-magic

About Author

Glenn Schworm

Glenn and his wife Amber are the owners of Signature Home Buyers , located in upstate New York. They have bought and sold over 100 houses and counting since beginning in 2008. They are also the proud parents of 3 amazing kids and love to travel the globe, scuba dive, skydive and basically live life to the fullest!


  1. You left out for scientific research, when one is studying how many different ways a simple toilet can leak water.

    I tried to use my own home with two teenagers as a platform for my research, but for some reason. As a control I had the exact same toilets installed, both on brand new plumbing. Yet the toilets in my own home never seem to break.

    I have come to the conclusion that tenants just have bad luck which may also account for their renting in the first place.

    Lucky for me an unforeseen benefit was discovered along with this research, these properties have massive cash flow which covers all normal (abnormal) wear and tear and pays me for this research. 🙂

  2. pride of ownership. pyramid income, start slow, buy next, and next,,,, bigger and better. End up with no toilet, but NNN monthly income, probably tax free due to 1031x and depreciation in golden years!!!

  3. Kelvinia Sambula on

    I loved reading your article. It is fun, entertaining and more importantly- educational. My “WHY” to send my child to private school for junior high, high school and college. My “HOW” is learning and doing real estate investments.\

    Thanks for the message; made me really think. I look forward to reading more articles from you.

    • Glenn Schworm

      Thank you Kelvinia, I am glad you enjoyed it. To develop your HOW, be sure to read through this site. They have a ton of great info. The main thing is taking action, maybe I will do an article on that soon. Have a great week and make sure that your daily choices take you closer to your “WHY”. 🙂

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