I have a real problem and I hope you can help.
You see, I have this real estate investing business that’s doing pretty well right now, growing really rapidly and is doing better than I ever thought possible…but I have a really big issue…
The business has a horrible name.
Usually here on BiggerPockets, I do best to help you the real estate investor to flip houses and invest in real estate…just not today.
Today the purpose of this post is to ask for your help. Help in a dilemma we ALL face at one point in time as real estate investors.
You see, we all need help at times. And no matter how successful you may be – or think you may be – we all need to keep on improving and learning. In fact, there isn’t a day that goes by where I don’t learn something new or improve a process in my business.
A lot of it is from reading other bloggers here on BiggerPockets from investors like Danny Johnson, Brandon Turner, Tracey Royce, Chris Clothier, Ann Bellamy, Ali Boone, Karen Rittenhouse and Sharon Vornholt…just to name a few.
So it you’re new to real estate investing – make sure you read those guys’ post here on BiggerPockets…they are REALLY good.
The Best Way to Create a Real Estate Investing Business
But the other ways I learn is just from just doing and taking action. In my opinion, there’s nothing like on the job experience. Personally, I feel that’s where I learn the most.
I honestly don’t think you can write about all this real estate investing stuff without actually doing it. Not just investing once in a while – but doing it every single day.
Doing it full-time and learning every step of the way is the best education – which I do.
The Real Estate Investing Business Dilemma
So I want to share with you about my actual investing business.
Although I do coaching and create educational products – 99% of what I do is actual real estate investing – and in particular house flipping. So I’m not one of those guys who just writes about real estate and doesn’t actually do it – I actually do it.
And right now, I’m doing it so much that I’m acquiring about a property a week to flip or hold. Business has never been better and I am really thankful.
What To Name a Legit Real Estate Investing Business?
So about my real estate investing business…
As you may it may already know, I am a full-time investor and although here on BiggerPockets, I’m know as a “house flipping guy”, I buy and hold and flip houses almost equally – with a focus of reinvesting my profits into long-term holds for wealth creation and passive income.
I’ve been doing this full-time for the last four years as I wound down my flooring business and passed it on to my brother. With the expectation of future growth, I recently purchased a new office (after renting for two years) and brought on board a full-time acquisition manager as well as a full-time wholesaler.
Business as I said is really good right now...things are humming…
I am very fortunate to say that although the market for our kind of properties has dried up a bit, we are sourcing new deals almost every day and are busier than I ever thought possible.
Help on a Name
If you have a real estate investing business, you need a name. I have one for my investment business – which is different from the educational business – but as I said it’s all wrong. I actually went on Facebook and posted a $100 reward for whoever could rename my business…
So here I am looking for your help. You see, as I go through the next stage of growth I want to brand a name for various platforms as my business grows.
My current name is Hold Em Realty, LLC and although it seemed like a great name back in 2006…it simply doesn’t work now.
I love Texas hold ‘em poker and that was the reason the name, but as my business grows, the name portrays the wrong message.
I’m sure we’ve all made mistakes like this – and I am sure when you first started out, you may not have named your business what you would name it today if you had to start all over, right? Or would you have kept it the same?
If you would have kept it the same, then that;s pretty impressive.
All In a Name?
For me, my current business name portrays the image that our business is based on a run and gun, riverboat gambler kind of investing mindset.
This is the EXACT opposite of how we actually operate.
We are anything but gamblers. In fact, we strictly adhere to rules that minimize downside risk and we always have a rock solid exit strategy should things go south – although they rarely do so that it’s cataclysmic.
Based on our business model, I can’t stand the name any more – although there is an emotional attachment to it that I’ll probably never get over.
Another thing is the name Hold Em Realty is confusing. Some people think we are a traditional real estate office – which we are not. Although based upon our current growth, we will eventually bring in house…just not now.
Bottom line is this: I want to portray the image of integrity, honesty and transparency – much of which is lacking in this industry, but I’d like to highlight that fact nonetheless. This is because this is how we operate in all our business dealings and intend to do so as long as the business exists.
So what do you think? What should be a good name for my business?
I look forward to seeing what you, the BiggerPocket family thinks. What do you think I should re-name my business?
Please leave your thoughts below – I would be most appreciative to see what you think.