Ten Tips for Becoming a Real Estate Investing Coach

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It’s an awesome feeling to be able to give back. And so many people want to own real estate but don’t know how to go about it. So, as an experienced real estate investor, how do you start coaching others to do what you do?

  1. You must have experience. This should go without saying but I’ve coached long enough that I take pretty much nothing for granted… Naturally, you must have a successful track record so you not only have the experience necessary but the accomplishments that others will want to follow. If you’ve done more than a few real estate deals, you know that no two are the same so, the more you’ve done, the more answers you’ll have and the more pitfalls you can teach others to avoid.
  2. You must have a desire to see others succeed. To be a good coach, at least. As Zig Ziglar famously said, “You will get all you want in life if you help enough other people get what they want.”
  3. Your students are not your competition. We live in a world of abundance. We personally coach 40 companies right here in our own backyard to do exactly what we do. And, all of them are successful with the businesses they have created. None of us sees the others as competition. We are a family of investors all working toward the same goal – providing safe, affordable housing for others and improving our communities. There is more than enough out there for everyone. And, there is an amazing synergy that is created when you surround yourself with like minded people, all with positive energy and goals.
  4. You must be willing to put in the time. Coaching, like any other area of business, takes time to become proficient. And, of course, some students will need more hand holding than others.
  5. You will improve as you go along. In time, you’ll create notebooks, templates, chat sites, websites and more to make coaching and learning easier for both you and your students. It’s great to have a way for the students to interact with, share, and learn from each other. We started with a Yahoo Chat group and now have incorporated that to the back end of our coaching website.
  6. Why coach? Because others need help and can learn from your experience and skill set. We started coaching because so many people were asking: “How do you do what you do?” “Can I use your forms and contracts?” “Can you help me put my property into a trust?” “Can I follow you around for a day?” etc., etc. We were perfectly willing to help, but just didn’t know how. We tried meeting with individuals one-on-one to answer questions but that was most inefficient and they rarely ended up sticking with it. So we decided to teach classes.
  7. So many people want to learn this business. Our office had a conference room that would hold about 12 people. We put the word out that we were going to teach on a different topic every month (for free) right there in our office. That way we could help more people at one time which would center their focus and take some of the time issues off of us. We announced at our REIA group (it was only about 35 people) that we would be teaching and we ran a small ad in the local paper. 72 people signed up. We taught on a different topic every month for a year with an average attendance of 65. These meetings were free (for the attendees). We were renting a space and providing coffee, water, and from time to time, lunch. We were exhausted but enthused by the response.
  8. People will pay for value. Our first problems quickly became logistics: where to have the meetings; how to create power points; speaking in front of “large” groups with a microphone; creating binders. At the end of that first year, we announced that we were going to continue but we were changing our format, we were going to charge, and we would accept only eight couples/business partnerships. At our first meeting, we had 14 businesses show up with money in hand. It has grown tremendously since then. Show that you will indeed provide substance and people are always willing to pay for value.
  9. Your time is worth charging for. We have spent well over $300,000 in education and we continue to pay for our own coaching and training. What we know has tremendous value and we want only students who are serious about learning and applying what we teach. When we weren’t charging, most weren’t paying as much attention. And there is a yin and yang, reap and sow, energy exchange going on when you teach. If you give to them, they need to give something back to keep life balanced.
  10. If you build it, they will come. People are looking for a good leader. If you are successful, people will follow you.

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Coaching opens up a huge world that you never could have expected.

    • Naturally, it creates an income stream.
    • We have lifelong friends that we would never have found.
    • We do a lot of partnerships with students.
    • We have created a community where real estate investors are respected and looked up to.
    • Add to that the fact that you always receive more than you give out when you teach others, and you can see why I highly recommend coaching once you’re a successful real estate investor.

Do you coach?

Photo: b k

About Author

karen rittenhouse

Karen Rittenhouse has been investing in real estate full time since January 2005. In that time, she has purchased hundreds of single family properties, opened a full-service real estate company, a property management company, a coaching/training business, and written three books on real estate.

9 Comments

  1. Jeff Brown

    I mentor, but have never, nor will I ever charge. Just personal preference, as it’s completely legit to charge for info so obviously invaluable. My mentors didn’t charge me, though I ALWAYS had to pay for the fries. 🙂

    • Karen – this is an excellent article. The biggest truism in my mind has to be the part about students not being competition. There are those who view life through the prism of scarcity, while others see a life of abundance. I think folks should read this article over and over again to gain perspective on this point. Forget coaching – it is necessary to live in the world of abundance in order to have a successful life!!!

      Thank you for this article indeed.

      Ben

  2. Glenn Schworm

    Karen,

    I like your ideas about training locally first. I did a few sessions here and had a great response. A lot of avenues do open up, that’s for sure. I plan to do larger trainings in the future but I like your idea about locally first. Thanks!

    Glenn

    • Glenn:
      We were involved in coaching on a national level for about two years. It was never fulfilling because there wasn’t enough one-on-one contact to get any student from beginning to end of their process. Like you see with national gurus who come through town, whip up a lot of enthusiasm, then leave again and the customer eventually puts their product up on a shelf because they’re just not sure how to implement it.

      Locally, we can hand hold each member of the group from beginning of their annual goals to the fruition. Satisfying success for both of us.

      And, we average about 30 deal splits per year with our students. A benefit and outgrowth of the program that we never anticipated.

      Coaching, when done right, is truly a win-win-win scenario.

      Thanks for commenting and happy coaching!

  3. That’s amazing that you teach 40 other companies how to be like you, and still have a great business. When ever I talk to people and tell them what I’m doing, most don’t think that there’s enough deals for 1 company.

    I know your a great coach, by the quality of your articles. Thanks!

    Adam

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