If there was an awesomely powerful creation that dominated the lower minions, Google would be the Megatron of the internet.
If you’re fairly new to social media, Google plus might sound like one of those newer trends that you don’t really think you need to add to your plate. However, when you make a Google plus page, you’re really creating broad opportunities throughout Googles reach. This in turn is going to help rank you higher in Googles search engine. Not to mention, people will be able to map your business’ location with directions just by looking up your company’s name. These are huge benefit for any business owner, especially if you are budding or growing real estate professional.
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Creating a Google Plus Page
To begin, you’ll need to have a personal profile in Google. Just by having a gmail address, you can create a G+ profile.
From your personal profile, click on “pages” in the left hand menu, to start.
Next, you’ll need to decide what category you want to use to showcase your business. If you don’t have people come to your office, you may not want to list an address. If you do have a retail place of business, you’ll probably choose “local business or store.” You can assist Google by entering the phone number of your business, confirm it’s correct, and have the location confirmed on the map as well. You’ll also want to enter in the link to your website and agree on the terms and conditions if you care to. After that, you will have a Google Plus page!
Very much like the last post, How to Create a Facebook Page for your Real Estate business, you’ll now want to fill in the information on your G+ page. If you want to take the easy route, you very well could copy and paste the info from your Facebook page into the description of the G+ page.
Similarly, you’ll also need to add a profile picture (usually your logo). I highly recommend using the same profile picture across your social media platforms, to create more recognition. Be slow to change your profile picture, as your audience needs to be able to remember you in an ocean of images.
From my first post about Using Social Media to Grow your Real Estate Business, you’ll need to make your two dimensional page as sensory as possible. One way to accomplish this is by using appealing images. This could include your cover photo, and posts of interesting things that are happening in your own business. Keep your posts interesting, and they don’t always have to be related to your business. The most important thing is to post consistently, using appealing imagery, with information that’s insightful, useful, humorous, or uplifting.
Badge of Honor
Just as important as taking the time to create a vibrant G+ page, is making sure you get the link to your Google Plus page to create a badge to add to your website(s). You will want to share your content, invite followers, and engage with others. As you engage with others, and stay consistent with your posts, you’ll find your online reputation grows as well. If you enjoy BiggerPockets, extend your reach by utilizing Google+ pages to learn, share, and connect.
Do you have a G+ profile yet? If so, please share it below so your fellow BP’ers can connect. How are you using G+ for business? If you don’t have a G+ page yet, create a page and do share your profile link afterwards.
Photo: Yoel Ben-Avraham