The Hidden Key To Success In Real Estate Investing

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Any given day you will find a flurry of activity in our office.

Looking from the outside, it may seem unorganized and at times unorthodox and to me that is okay. Our walls are covered (really covered) with white boards, hand drawn graphics of our business plans, vision boards and inspirational quotes.

It looks like a scene from the movie “A Beautiful Mind” starring Russell Crowe.

We track nearly everything from pending projects, future deals and a list of business ideas that would enable our future growth. We have a weekly overview meeting first thing on Monday morning and a short planning and update session daily. What is my point of telling you all of this?

The point is communication. I believe this is (at least one of) the hidden key to success in real estate!

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Why Communication Matters!

No matter what your stage of investing or business, communication that is clear and open, communication that allows for growth is detrimental to your success. This is the sole purpose that I write this blog each week. I want to share with you the ideas and strategies that we use to be successful and with wide margins communication is the biggest and best.

My company deals mainly in Turnkey Real Estate, which means we have investors and business partners, maintenance professionals and most importantly tenants.

The ability to clearly define our goals, gather information and provide a sound investment rests on our team communicating and sometimes challenging each other to find a better flight path. Without this function we would be grounded.

The #1 Component to Our Success

I recently attended a meeting for Real Estate professionals in Southern Ohio.

After speaking to many of the attendees and sharing some laughs we headed for home, about a 3 hour drive. I like those drives, they give you the time to decompress and review all of the information gathered and shared. You have a moment to evaluate your position and, in relative silence, understand where your business is and where it’s going.

Related: The Importance of Being a Genuine Person In Real Estate

During that time I realized that the #1 component of our success was our ability to communicate who we are, what our company offers and how we can help others. We have a great team and we are all focused on providing a clear understanding on all of our business functions and how everyone can benefit greatly from them.

I once read somewhere that 80% of person to person communication is in fact miscommunication. That means only 20% gets through in the way you intended! When people ask me what we are doing to bring in business, increase sales and create happy investors, what we do is communicate clearly, concisely and often.

Real Estate is a Relationship Business

Real Estate, as I have written previously, is a business of relationships. We need to put effort and focus on building them. Each relationship also needs to be fed regularly to continue.

Related: Why Customer Service is So Important for your Real Estate Business

In my experience, reaching out with a genuine, no sales pitch newsletter, a personal email, phone call or a talk over coffee, although takes time, is the secret to lasting success.

If you struggle in this area, no worries, just about every book on business has at least one chapter about communication. If you don’t like to read or don’t have the time get the audio version and listen while traveling. Watch the news, it helps you relate and stay current. Read the blogs here and join the forums! Most of all, just keep moving forward.

How do you stat current?

Be sure to leave your comments below!

About Author

Engelo Rumora

Engelo Rumora “The Real Estate Dingo” is a successful property investor, motivational speaker and serial entrepreneur that quit school at the age of 14 and played professional soccer at 18. He is also a soon to be published author along with becoming a TV personality in his very own real estate house flipping show. To find out more go to . Engelo Rumora has been involved in over 400 real estate deals and founded five businesses in Ohio. The most successful is Ohio Cashflow, a company that specializes in providing turnkey properties in several Ohio markets. The newest venture is List’n Sell Realty, a real estate brokerage based in Toledo, Ohio and soon to be known as the #1 discount broker in the country.


  1. I think it is amazing to work in such a space with inspirational quotes and vision boards! It says a lot about your bosses and your co-workers. I feel this environment also facilitates communication between people and encourages them to share ideas.

    You said only 20% gets through in the way you intended but I fear that number is even lower in reality! Most people do not know how to clearly communicate essential ideas while others are usually not paying attention to what their peers say.

    • Engelo Rumora

      Hi Angela,

      Thanks for your comment.

      The quotes and notes (lol that rhymed) are great as they are always in your face when you step into the office. They act as a great motivator when certain things do not go the intended way.

      Have a great day.

  2. Taking the time to get to know potential clients and not “attack” them with sales pitches all the time is the key to success. You just need to place yourself in the shoes of the person who’s sitting in front of you: how would you like to be treated? Be honest with your intentions and actually show others you care for their needs and are looking out for them and they will always want to do business with you.

    • Engelo Rumora

      Hi Mike,

      Thanks for your comment.


      I believe the best way to go about is to present who you are, what you do, what you have to offer and the after service provided.

      Its only right when its right for the other person and not when anything or anyone else tries to influence a decision.

      Thanks and have a great day.

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