Technology is advancing at a faster pace than most companies can track. However, if you want to stay competitive in today’s market, you’ll keep up to date with the latest ways consumers are connecting with advertisements. Every year marketing tactics change to match the tastes of consumers, and it’s no different in the real estate market. If you want to see your business grow and your properties go quickly, you’ll want to utilize these tips.
6 Up-to-Date Marketing Techniques to Help Get Your Properties Noticed
According to SmartInsights, more than 80 percent of internet users own a smartphone and use it to access the internet. In other words, mobile web, email, and advertising design is crucial to successfully marketing a property or business. Making your internet content mobile friendly makes it possible for all internet users to see your content at any time.
It’s the age of texting, and if you want to speak a consumer’s language, you’ll reach out to them in the same manner. As a business, this makes SMS, or short message service, the perfect option for marketing your real estate property. An SMS is basically a text message that alerts subscribers of deals and promotions offered by your company.
Openmarket.com says there are three major benefits of using SMS for advertising purposes: “There are many opportunities to present a call-to-action and everyone knows how to use SMS-based text messaging; SMS offers a very low commitment level; SMS provides easy opportunities to upsell.” Speak the language of your customers through business text messages.
Having several social media profiles is integral for attracting a wide audience. You’ll want social accounts on Twitter and Instagram, but especially on Facebook, which is the most conducive network for real estate marketing.
Unfortunately, this year Facebook has made some changes in the way they feature businesses, one of which is to reduce the number of organic posts from business pages in consumers’ news feeds. Luckily, there’s a way around this, and it can actually help you to market your business. By using Facebook’s post boosting tool, you can launch your post onto consumers’ news feeds.
Grow Email Marketing
There’s no business quite as ripe for email marketing as real estate, and if you want it to be successful in 2015, you’ll want to refine your strategy. Begin by growing your email list. Collect addresses through big data or use a pop-up form on your website. These are both very effective ways for getting more consumers to join the list.
You’ll also want to redefine your entire strategy to match what’s currently working in marketing. Ultimately, the sign of great content marketing is being able to help your consumers instead of selling to them. When consumers find that your information or customer service can solve a certain problem, they’ll feel like you’ve done them a service and pay you back with their loyalty.
Make the Property Desirable
With the switch to online marketing, it’s easy to forget about the property itself, which needs to look desirable if you want conversions. This means hiring a professional photographer to take and edit the photos, but first, amping up the curb appeal and addressing any major concerns with the property.
Since most of your clients will have the internet right at their fingertips, competition is high in real estate. If your property doesn’t appeal to clients, they’ll move on to the next listing, no questions asked.
Tell a Story
“The average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013,” reports DigitalistMag.com. “This is one second less than the attention span of a goldfish.” With attention spans at an all time low, it’s important to grip your audience from the very beginning — and the best way to do that is to tell a story.
Real estate shopping can be a very emotional time for many people. It’s the move from one place of memories to the next, and if your clients can connect on an emotional level with your business, your properties are as good as sold.
Investors: What strategies do you use to get your properties noticed?
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