An Investor Answers: How Long Does My Wholesaling Buyers List Need to Be?


chris feltus

There seems to be a lot of confusion from people getting into wholesaling as to where they should start with a buyers list. Do they need a massive list? Do they just need a handful of buyers? The short answer is both have their place — but a mixed and balanced approach is the best path forward.

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The Select Few

Once you have been in business for a while, you will likely find a small handful of buyers from your database will end up buying the vast majority of what you put out there. For instance, I have a go-to buyer in a specific section of Southwest Fort Worth (between a few major roads) who will always buy homes in rough areas. The last house he bought wholesale from me was a 2/1, 1,100 sq ft property located in not the best part of town — and the house had a strange floor plan, to boot. But as you do more and more deals, you will start to build strong relationships and trust with your buyers, which will make it easier to do deals as a result.

Related: 10 Questions to Ask Investors Before Adding Them to Your Wholesale Buyers List

Casting a Wide Net

Even though most of my deals are done with a handful of buyers, I still continue to build my buyers list. It’s simple to do; just go to a local real estate meet up, stop by a rehab that’s in progress, etc., and start collecting cards and adding them to your database. I very rarely send out a mass email blast at this point, but there is definitely some value to it. I have another colleague who solely relies on this method to have as many buyers look at the house under contract as possible. His reasoning for it is 1) to increase competition amongst buyers to drive up the price and 2) to have other interested parties for backup contracts if the original buyer falls through for some reason. Personally, I would rather work with a few buyers and not mark up the contract price so much, but it’s up to you on how you want to do this.

Cultivating a Relationship

There is always a small amount of risk as a wholesaler when you assign your contract to a buyer and it’s your first deal with them as a buyer. You are trusting them to do what they say they will on the contract. And even though it’s “legally binding,” it doesn’t mean things can’t or won’t go wrong. I have had contracts fall through even after I already had non-refundable deposits down, and I have had buyers attempt to contact the seller and cut me out of the deal. All sorts of things can happen. Most buyers are not like this, but there are a few bad apples out there that can really throw a wrench into the transaction.

Whenever I am acting as a wholesaler in a transaction, my concern is always to take care of the seller. It’s not always the case, but many of these sellers are not in the best situation — maybe a family member died, they are under financial duress, or whatever the case may be — and they usually have several pressing, motivating factors that made them decide to sell the house at a discount. So for me, it is very important that the transaction goes as smoothly as possible and is stress-free for them.

Vetting New Buyers

Make sure if you are thinking about adding someone to your database that you vet them. If I haven’t done business with them before, you should ask for proof of funds — bank statements if they are paying cash, and if they are using a hard money lender, a proof of funds letter and a call to the lender to check in will suffice. No one ever takes offense to it, and if they do, you probably don’t want them on your list anyway.

Instilling Confidence

The end result in having buyers like this is a sense of confidence. You can confidently lock up a contract and not think twice about if you will have a buyer. Not only that, but you can be confident that the contract will be closed smoothly and that the seller will be taken care of.

Related: 6 Non-Negotiable Habits of Highly Successful Real Estate Wholesalers

It also makes it easier for my escrow officer because she gets to know how my regulars buy their houses and already has all the relevant contact information. Whenever you are dealing with a new buyer, if they are using financing such as hard money, sometimes it can involve a lot of phone ping pong for your escrow agent trying to get all the documents they need and getting all parties on the same page. And if they are not used to it, that could delay the closing date on the contract, which isn’t a fun situation to be in if the seller is selling on a time sensitive timeline — and they usually are.

Let’s just say I had an experience trying to close out a file with a buyer whose lender was in California, and with my escrow officer in Fort Worth, we just barely got it funded in time. The seller would have been furious if we didn’t close out and fund that day by 5:00 p.m. Luckily it worked out, but it was very close.


There are multiple ways to go about building your buyers list. You can have as few or as many as you personally like. There is no right or wrong answer — rather, it is about whatever works best for you.

What does YOUR buyers list look like? Do you normally sell to a select group of buyers, or do you like to cast a wide net?

Let me know with a comment!

About Author

Chris Feltus

Chris is an active real estate investor who buys and flips houses in the Dallas real estate market. He enjoys helping others along on their journey. In addition, Chris operates as a licensed Realtor in the Dallas-Fort Worth area.


  1. Mary B.

    All it takes are a few closers really. If one has a list of 2 or 3 dozen so called cash buyers but only 3 to 4 closers then dump the rest because the real cash buyers stand up by closing on good deals with you. BSers are in vast sums and they need to be weeded out pronto. Those 3 or 4 will do more then fine especially if they re-up with you. Those that re-up and close are VIP to me. That’s the realistic key finding closers that will re-up with you every few months as the deals come and their rehab projects get completed. It varies with the buyers that are interested in being landlords seeking light rehab / turn-key properties and those that are only interested in fix and flip properties.


  2. Robert Taylor

    It makes sense. I’m almost certain starting out though, that since I don’t have any relationships built up, that I will have to throw out a wide net to attract as many buyers as possible. And out of those buyers, I’ll find the handful of ones that I build a stable relationship with to where they wind up being where 80% of my closings come from. It makes sense.

  3. Luke Teson

    I would rather have a personal relationship with the buyers to hold them accountable and make sure they do what they say they are going to do. The hardest part would be to closing on the first deal! After that the trust is built and it’s smooth sailing to assign more contracts to them because you have a positive track record.

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