4 Tips for a Profitable Beginning as a Brand New Buy & Hold Investor


One of the most common fears facing young and aspiring buy and hold investors is the idea of becoming a landlord. Even when you have a great deal of confidence in the accuracy of your deal analysis, the prospect of managing tenants can be overwhelming.

How do you overcome this fear? How do you best prepare yourself for that moment when keys are handed over and you have real, live tenants under your management?

Here are a few key steps that can help you establish solid a solid beginning to your buy and hold career. 

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Act Professional

As a young landlord, it is often difficult to gain the respect of your tenants. Your tenants will often assume that you lack experience. In many cases, their assumption regarding your experience will be correct. However, you have the power to completely reverse this notion by acting and communicating in a professional way. 

Exceed your tenants expectations in the way you approach their tenancy. This means dressing and acting the part of a true professional. In truth, your tenants are your customers. They will expect a level of professionalism that they would receive for all the other products and services they buy on a daily basis. You should respond and act accordingly. 

Related: The #1 Reason Newbies Go Broke in Real Estate (& How to Avoid It!)

  1. Stick to a dress code. You don’t need to wear a suit and tie every time you communicate with your tenants — but what you wear should be consistent and appropriate. Make a conscious effort to dress respectfully and professionally before visiting with your tenants and prospective tenants. This will help you gain the respect you deserve. 
  2. Define your brand. Your brand communicates who you are and what you stand for. While it may be too early for you to form a standalone business entity for your investing activities, it’s still worthwhile to spend time establishing your brand. If you want to save the cost of forming an LLC, you can create a DBA (stands for “Doing Business As”) for a very low cost. Having a title such as “John Smith Properties” helps to bring the interaction between you and your tenants to a professional level. In addition, having some sort of business identity will help you as grow your network and look for future investing opportunities. The key here is not to break the bank. You can go a long way in establishing a professional brand for under $100.
  3. Keep to a schedule. Many new landlords are eager to respond to questions and meeting requests immediately. Try not to fall into this trap. Like any business owner, you have many tasks and people bidding for your attention. Discipline yourself to respond to questions at a specific time of day. Encourage your tenants to set up specific appointments if they have something to discuss. Immediately responding to ad hoc requests will train your tenants to expect that quick response all the time. 


Build Systems and Processes

This step cannot be overlooked! Too many landlords and property managers are still living in the stone age! They refuse to embrace technology and are therefore stuck operating their properties in a reactive manner. Instead, you should anticipate potential issues and build processes to proactively maintain your rental units. 

As I outlined in a previous blog post, a valuable exercise is to build out your business process framework. This outline of your business will help you understand all that your business is responsible for and where you may have holes. Your business process framework indicates the various triggers that set your systems into motion. You should have a firm understanding of exactly what action your business is to take in various scenarios. 

You don’t get a pass on this just because you only own a few properties. This applies to everyone! Even if you are responsible for managing just one rental unit, you should build systems and processes as if you managed 100. 

Act as a Live-in Landlord

This may not be an option for all of us, but this is a great strategy when you are young and/or just starting out. The live-in landlord (or “house hacking” as Brandon had dubbed it) means purchasing a multi-unit property, living in one unit while you manage the tenants in the other units. This strategy is extremely popular among investors who are buying their first property and want to experiment with managing tenants (I used this strategy with two different properties).

This strategy does not come without a couple of potential drawbacks. For starters, your tenants may assume that because you live at the property, you are available 24 hours a day, 7 days a week to discuss the smallest of issues. You must proactively address this risk by setting expectations with your tenants at the onset of your relationship.

This goes back to having established and well-communicated business processes. If, for example, you have a process by which your tenant fills out an online form to submit a work order, they should not be sending you text messages and/or knocking on your door. You should be continuously forcing your tenants to understand and follow your processes. Slipping in this area is like giving your tenants free license to ignore your processes and contact you without regard to your business systems. 

Another potential risk is that your residence at the property tends to break down your level of professionalism. Your tenants see you in a social/personal setting. This may lead to a decrease in respect and a feeling that you are more of a friend to your tenants than a landlord. This can be mitigated by setting strict boundaries and being cognizant of impending interactions with your tenants. 

Those risks aside, the “live-in landlord” is a great way to get your feet wet in buy and hold investing. Besides, if things aren’t working out, you can simply move out and find a new tenant to take your place!


Related: Want to Lose All Your Money & Cry Yourself to Sleep? Make These 4 Newbie Mistakes!

Never Stop Learning

You will gain a sense of relief after you make it through the first six months of being a landlord. You might be shocked to find that the world didn’t end and that your financial projections actually held up!

These six months will provide some of the most useful real-life education you could ever receive. While you should be proud of your accomplishments, don’t allow yourself to become complacent. You should never stop the education process. Your personal and professional development cannot be compromised. There is always something new to learn and existing skills to sharpen. 


Owning and managing rental properties can be a daunting proposition for a young, aspiring investor. That being said, we all have to start somewhere. The sooner you jump into the real estate game, the sooner you will improve your skills to a point where you can scale your buy and hold business. 

Where are you in your investing journey? What tips would you add?

Let me know with a comment!

About Author

Nick Baldo

Nick Baldo started investing in real estate in 2011 with a focus on flipping houses in the Buffalo, NY area. He has since expanded his business, NY Home Solutions, to focus on value-added rental investments. Nick created and manages the real estate educational site, Income Digs to help aspiring real estate investors get started.


  1. Douglas Skipworth

    Great article, Nick.

    I think the Act Professional tenet is fabulous advice. Not only does it help with residents, but it also makes a huge impact on agents, sellers, and lenders. Any investor who establishes a reputation as honest and competent, will go as far as they want to in this business. I’ve seen it time and time again that the most professional investors are the ones who get the most opportunities.

    What’s that they say, “You’re attitude determines your altitude.” I believe Act Professional is an attitude that we can control, which can take us to the next level. Thanks so much for the reminder!

  2. Jerry W.

    Nick, I am perhaps the landlord who lives on the stone age. I actually prefer that my tenants text me with problems, or even call if it is urgent. I work full time, but manage over a dozen of my houses myself. By having them contact me I can determine what needs attention now and what an go on to a do later list. I do not have a website for renting or for repairs. I would like to have an automated payment plan, but it is nice to see each tenant when they come in to pay and ask how things are going. I wear a suit and tie during the day, but when I work on rentals or stop by I am in jeans and tee shirt. Perhaps I have been lucky or maybe my area is so different from yours that the principles are not the same. Anyway thanks for your article.

  3. Deanna Opgenort

    Jeans & a tshirt means if some small thing needs to be looked at (“funny dripping sound under sink”?) you can take a look at it right away. I only have one property, in a small rural town. If you were to wear a suit & they’d think you were going to a wedding or a funeral.

  4. Steve Vaughan

    Thank you for not recommending we all sit back and get a PM and work ‘on’ our business, Nick! Good suggestions. I wish I’d been more clear early on about what my ‘office hours’ are for non emergencies- texts and calls. Agree should establish some kind of business separation with at least a dba. A dozen years with a few dozen doors and nobody has ever written a check to me personally. Goes with my brand of homeless looking construction painter plumber, I guess. To each their own.
    Thanks for the article and best wishes with your ventures!

  5. Jack Macioce

    Great article! It offered advice I haven’t seen before, so I enjoyed reading. Definitely appreciated the Building Systems and Processes section. It’s easier to set these up early rather than waiting until you have multiple properties. In my opinion, I think it would be more difficult to build a process when you have multiple properties and concerns to deal with. If you start early, you can periodically go back and “scale” your systems and processes.

  6. mark baskin

    Just found this post! I’m getting started and was wondering about dress code ideas for meeting with tenants. Does it make a difference to tenants if you do show up in a suit vs tshirt and jeans? My thinking would be if I showed up in a suit/nicer clothes in a not great area, the tenants would assume I’m a rich kid and would be less cooperative, whereas if i wore plain clothes, it may establish more of a friendly connection.

    Am i just over thinking this and wearing business casual like i do at work would be fine?

  7. Nick Baldo

    Hey Mark,

    Your question and logic make sense. You should dress appropriately for your clientele. While I feel you should always look and act in a professional manner, I do not think that a suit and tie is necessary. Jeans and a polo is just fine. Do whatever you are comfortable with and make sure its sustainable and repeatable…that is it.

    Personally, I had some polos and t-shirts printed with my business name/ info on them. I wear either one of those with jeans…and that works just fine. Business casual would also be good.

    Let me know if you need help as you get started!

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