The Most Stupidly Simple Way to Make Money in Real Estate

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The very first house I ever purchased only cost me $5,000.

I partnered on it with my dad, who had matched me, and we were so broke at the time that we couldn’t really do anything with it! So, I simply decided to turn around and just sell it “as is” for a slightly higher price. I had no idea what I was doing at the time, but I figured I had bought it so cheap that I could easily turn around and sell it for slightly more. So, we bought it at $10,000 and a week later sold it for $15,000, making a cool $5,000 split between the two of us.

I can still remember receiving that check. It changed my life forever!

A light bulb went off in my head, and I realized, “If I can make $2,500 in a week from one house, what would happen if I sold 5, 10, or even 100 of these a year?” And thus my wholesaling business was born.

Now, at the time, there weren’t many resources like BiggerPockets out there, and I hadn’t even read a real estate book in my life at that point. I just saw the opportunity back in the 2008 crash and simply bought cheap houses and then sold them slightly higher.

It was simple and clean, and it’s been an incredible ride ever since!

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One of the Simplest Ways to Make Money in Real Estate

You know, I really love what I do as a wholesaler, and it’s such a shame that people only consider it as a beginner’s strategy.

Today, I want to challenge this and make a case that if it’s done correctly, being a real estate wholesaler is one of the simplest ways to make money in real estate.

Now, notice I didn’t say “easiest” but “simplest.” I don’t know of anything in this world worth doing that is easy 100% of the time, but simple is a different thing.

My company is called “Simple Wholesaling” because I strive to live a life that is as simplified as possible!

Becoming financially successful doesn’t have to be complicated. It just has to work and be done consistently over time.

So many newbies out there think that they have to learn everything there is to know about real estate before they can do their first deal, but if that’s the case, I’m sorry, you’ll never end up actually investing!

Related: Contract Assignment 101: The Beginner’s Guide to Wholesaling Real Estate

I’ve been in this business for close to10 years now, and I’m still learning new stuff about what I do everyday.

It’s all about learning just enough to take your next step, and if you do that, eventually you’ll have made enough steps to truly reach success.

Don’t worry about knowing so much! Just take action and learn as you go.

honest-wholesale

Why Real Estate Wholesaling is Stupid Simple

The following are the only 4 aspects there are to know about the real estate wholesaling business. Sure, there are some details and nuances to be hammered out beyond the scope of this article, but those just come with time. If you take these 4 simple steps to heart, you’ll find that this is all you’ll need to begin making money. Again, just learn enough for the next step, and with time, you’ll get there. Let’s get started!

1. Take a look at the 65% rule and the 2% rule.

As a wholesaler, 99.9999% of your buyers will be people looking to flip a house, or people looking to hold a property as a rental. So, naturally you need to be buying properties at a low enough discount where it would still make sense for your ideal buyer’s needs.

If they buy a property from you, they need to know that they can still make money from the property you sold them. It’s pretty simple, like I said!

So, your first step is to know exactly how to analyze a deal, to determine if it is a deal or not and then to determine your highest possible purchase price. What I mean by this is you need to first determine how your buyer’s typically run their numbers and then on top of that, you need to factor in your profit.

The 70% Rule

So, let’s break it down:

When someone is looking to flip a house and it comes to determining their purchase price, they typically use a formula called the 70% rule and it goes as follows:

Purchase Price = (ARV * .70) – REHAB

Comparables — which are similar homes that have sold in close proximity to your property within the last 6 months to a year — help you determine the “after repair value” (ARV) or what the house can sell at retail once it’s all fixed up.

Once you have the ARV, you multiply it by .70 because you want to purchase the property at a 30% discount in order to secure your profit margin as a rehabber. After that, you simply subtract what you know the rehab costs will be, and boom — you have your highest available price point. (We’ll cover rehab costs in a minute.)

The 65% Rule

So, now that we know roughly what people looking to flip a house are wanting in a deal, as wholesalers, we need to now factor in our profit margin. Enter: the 65% rule.

Purchase Price = (ARV * .65) – REHAB

This way, we have at least a 5% profit margin to play with in terms of our “highest and best offer” (obviously, you’ll be negotiating with the motivated seller and trying to get the best deal you can, but this is a great guide to start).

Now, when it comes to determining rehab costs, this is more of an art than a science. If you don’t have a construction background, the best way to learn how to determine rehab costs is to hire 3-5 contractors to give you bids on the property. This is time consuming and costs money, but it’s the simplest way to get an accurate feel for costs in your particular market.

The 2% Rule

Now, when it comes to buy-and-hold investors, the typical rule-of-thumb is something called the 2% rule. In essence, what a buy-and-hold investor is looking for is to gross at least 2% of the purchase price on a monthly basis.

Depending on your market, this may be a 1% rule or a slightly less than 1% rule, but you’ll have to learn your market to determine that. In Indianapolis where I live, it’s a 2% rule market (sometimes 3%).

So for simple numbers, if I purchased a 4-plex for $100,000 I would want the property to make at least $2,000 every month in order for the deal to work.

So as a wholesaler, I need to make sure I get the property discounted enough that I can resell it under the 2% rule.

So, using the same numbers as above, if a buy-and-hold investor purchased a 4-plex at $100,000 and it grossed $2,000 a month, I would need to get that same property at $90,000–$95,000.

That way, when I resell, I make a little profit, but the numbers still work for the buy and hold investor.

Make sense? Great!

2. Find deals.

Once you learn how to analyze deals, the next thing you need to know as a wholesaler is how to find deals. Now, I’m at a point in my business where I spend thousands of dollars a month in direct mail marketing, but when you’re first starting out, this may be impractical.

There are several free ways to find deals that you can use when you’re first starting out, but they aren’t glamorous — they take a lot of hard work!

The first I’d suggest is searching Craigslist daily in the FSBO section. Most of these will be junk, but through Craigslist, you can probably get at least one deal a month, depending on your market.

Another strategy is to make several extremely low offers on properties through the MLS, both personal residences and REOs.

This will require that you have MLS access either as an agent or through an agent, but it’s a strategy that can work pretty well.

When I first got started, I would make an average of 500 offers a month and would usually close about 3 percent of those.

The final strategy I’d suggest to consider is something called driving for dollars, where you simply jump in the car and drive around looking for houses that look distressed.

Related: Wholesalers Get a Bad Rap — But They’re Essential to Investors for These 3 Reasons

Once you have a list of addresses, you use a software like TLO to pull the names and contact information of the owners and simply ask if they’d consider selling for quick cash.

Whatever marketing strategy you end up choosing to use, the mindset behind what you do needs to be “network, network, network!”

When you start a business, you have to become an evangelist for your brand. It’s just that simple.

work-with-wholesalers

3. Find buyers.

Now that you know how to determine if a house is a deal or not and how to go about finding those deals, the next step is to find buyers.

This goes back what I just said in the last section — you have to tell everyone about what you do!

That way, the word will get out and you’ll be surprised who ends up buying from you!

The easiest way to find consistent buyers is to advertise the properties you own on Craigslist.

Again, the vast majority of the action you’ll get on their will be trash, but even in my business today, probably about a third of our buyers come from us posting our inventory on Craigslist.

The next best way to find buyers is to go to real estate networking events around town. If you join your local real estate club, it can serve as a great way to become known in your market. Once seasoned investors know that you’re a legit wholesaler who knows how to find deals, you’ll have A LOT of people wanting to begin a working relationship with you — I promise!

4. The Purchase Agreement

The final thing you’ll need to learn to begin wholesaling successfully is how to write up a purchase agreement.

The easiest way to go about this is to simply ask your real estate agent for one (or if you are one, printing one out) and simply reading through it. As you read, on the sections you need clarification on, you simply turn back to your agent’s guidance and ask.

After a few rounds of this, the purchase agreement will be something you’ll know like the back of your hand, and you’ll be able to write one up like it’s nothing!

So, now that you know how to analyze a deal, find a deal, find a buyer, and write up a purchase agreement, you now have everything you need to begin wholesaling.

It’s only 4 items! It’s finding a deal, buying a deal, and then selling a deal.

Can you see it now? Real estate wholesaling is extremely simple, and between you and me, it’s also extremely profitable!

For about 3 years, I decided to try out flipping houses, and you know what? I personally found that I made more money as a wholesaler and for a lot less headache!

I just want to leave you with an encouragement today to consider wholesaling as a serious option.

Why do YOU wholesale properties? If you’re not a wholesaler, would you consider this strategy? Why or why not?

Let me know with a comment!

About Author

Brett Snodgrass

Brett Snodgrass is a licensed real estate broker and wholesaler who hails from the Indianapolis metro. His mission in life is to glorify God by serving as many people as he can through his real estate business. He has a pretty active community growing on Facebook and is also the founder of SimpleWholesaling.com Come check it out now and connect!

7 Comments

  1. Steve Vaughan

    Thanks for the article, Brett. I completely agree there is a difference between simple and easy.
    I’ve only recently drifted into wholesaling after a dozen years in my market. I don’t know if simple adequately prepares the new person for the depth of knowledge, experience and network it takes to source the deal, valuate it as-is, estimate repairs and ARV and ‘sell’ it required to be a good wholesaler. It is very advanced and, IMO, the complete package. The idea is simple. Proper execution, not so much.

    If you are sourcing quality assets at 65% of FMV, why not just keep it? I’ve always wondered this. My goal is to not have to keep scrambling to find another deal for another one-time payday.
    Either way, I will try and connect with you. Not sure if you could use more buyers? My market is frothy to say the least and I am looking out of area. Nothing to exchange into here. Cheers and thanks again!

    • Brett Snodgrass

      Thanks, Steve. I can’t speak for other wholesalers, but I personally love wholesaling over any other real estate investing strategy. I love the excitement and hunt of the deal and then the reward of making my investor buyers happy with a great property. I tried being a flipper for 3 and a half years, and in my experience, I made about the same amount of money that I did as a wholesaler, only with a lot more stress and headache. Now, I would say it depends on what kind of wholesaling you do, as there is a lot more risk and stress involved in assigning contracts then what I do in buying the property fully, and then reselling it. And my method does take a lot more working capital, but for me the transaction is cleaner and simply less hassle.

  2. Luka Milicevic

    I really liked this article. It was informative. Even though I’m not focusing on wholesaling, I think it’s extremely important for every RE investor to know how to wholesale a deal. At some point you’re going to have a good deal that you might not want to do at the time. Better to wholesale it to someone else instead of just letting it go.

  3. Patrick Desjardins

    Good read. My only issue with it is just like with flipping it’s a constant treadmill, you always have to chase the next deal. When we foreclose on a note and take the house back as REO, we used to just sell it as-is and pocket whatever we could, like a wholesaler. I’ve decided to keep the new ones instead and create long term cash flow out of them, or at least add value by selling them as turnkey.

  4. Kenneth Jones

    Hey Brett —
    Thanks for the article. Very 1-2-3. I like that. Makes it easy to see what’s next. Darling Wife and I are learning too much about the RE field right now. We need to stop learning and start doing. Kinda like walking into the public library and starting at one corner…see you again in ten years or so. But in the meantime, we’re getting hungry. Maybe we should concentrate on the cooking section first. So we’re concentrating on paper flips, to see where that leads us.
    Can you share what you meant by TLO? Is that the TransUnion service? That’s about all I see when I Google the letters.

    Cheers!

    Ken and Marianne

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