Author Justin McClelland

Justin McClelland (G+), is a real estate investor in Houston, TX. Visit his blog MyInnerG where the rule is: Get fit, Get money, Globe trot, Give back. Socialize with him on Twitter and Facebook.

Real Estate Marketing
16 Track Your Real Estate Marketing with Google Voice

google voiceAs a real estate investor, you are a marketer first.  Your success hinges on your ability to effectively market your business.  Regardless of your specialty, you may use some of the well-known, effective marketing methods.  These methods include, but are not limited to; bandit signs, newspaper classifieds, yellow pages, billboards, business cards, radio, television.  The effectiveness of these methods vary per market, per design, per marketing-message, etcetera.  You need to analyze and conclude what works best for you.

To be a smart marketer and a sound entrepreneur you must track every effort you make for analysis.  As they say in Martial Arts, “Don’t do something for nothing” meaning, if you’re going to throw a kick, kick to break a rib, if you’re going to throw a punch, punch to knock-out.  So if you’re going to spend money marketing, don’t just close your eyes and funnel the money into various methods and throw a Hail Mary pass.  Sure you may get some leads, but you will have no idea where they came from.  You won’t know what’s working best or what’s working the least.  You need to track your marketing efforts.  I’m going to focus on how you can track these efforts for a minimal cost with Google Voice.

Real Estate Investing Basics
2 Right-Brain Marketing: Finding and Comprehending Motivated Sellers

The human brainIf you’ve read through a couple of Real Estate Investing books, purchased a course or two, and/or frequently read Real Estate websites, then you’re more than familiar with the typical life events that create motivated sellers of Real Estate.

Some of the events that create motivated sellers are:

  • Loss of a loved one
  • Job Transfer
  • Loss of a job
  • Two mortgages
  • Tenant troubles
  • House Vacant
  • Divorce
  • House won’t sell

There is nothing wrong with marketing directly to people who own property and are experiencing one or more of the above events.  However, chances are you will be amongst many other Real Estate Investors doing the same.  To stay ahead of the pack, you have to use some additional methods.  Use the right side of your brain and let your imagination go.

Real Estate Marketing
5 Four-Eyes for Twitter

As a real estate investor or professional, you should know by now that Social Media is here to stay.  You don’t absolutely need to implement Social Media to be successful in this business, but why start a fire by rubbing two sticks when you can use a matchbook and can of gasoline?

Social Media for Real Estate

I’m going to cover just one of the many ways that you can use Social Media to bolster your Real Estate business.  And I’ll focus on…

Image representing Twitter as depicted in Crun...Twitter is a great micro-blogging network that allows you to interact with people of all types.  I personally think of Twitter as a large party gathering where there are a plethora of conversations occurring at once and your welcome to butt in and join or you may just sit back, sip your patron, and take it all in while observing closely.

However you look at it, Twitter can be utilized as a great asset for your business. But I wouldn’t encourage you to just blast your listings, open houses, etcetera. If you do that, nobody will care.  Instead I would encourage you to engage in the Twitter community and contribute to it.  When you start contributing, you’ll be surprised what you get in return.  As not only will the leads eventually come, but you will also gain a substantial amount of insight as you stay abreast of real-time tweets.

Tweet vs. Time

To be effective at utilizing Twitter and any other Social Media platforms, you will need to dedicate time to make it worth your while.  Since there is no set-and-forget solution to Social Media, there is no getting around this fact.

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