3 Tips for Marketing Your Multifamily Investment Property [Video!]

by | BiggerPockets.com

So now you own a multifamily investment property. But how do you keep it filled and cash-flowing?

Today, I talk about some tips and keys to marketing your multifamily building I have learned.

From creating and posting content to social media sites to making sure you post your apartment to the most important leasing sites, these tips will help you when trying to find quality tenants in your market.

3 Tips for Marketing Your Multifamily Investment Property [Video!]

Related: 5 Reasons Single Family Investors Are Turning to Multifamily Apartments

When you’re marketing your multifamily building, make sure to:

  1. Create a professional website for the individual property. You can outsource the design to a site like Fiverr.com.
  2. List the apartment on all major rental sites. This includes Apartments.com, ApartmentFinder.com, Hotpads.com, and more.
  3. Put up a social media page for the individual property. Be sure to hit all the usuals, including Facebook, Instagram, etc. You can even target ads to individuals likely to move within a 10-mile radius of the home you’re advertising.

Any tips you’d add to this list?

Let’s talk below.

About Author

Sterling White

Sterling White is an investor and business owner on a mission to make the world a better place through principled and efficient real estate investment.

Even before co-founding Holdfolio, Sterling and his partner Jacob Blackett had been involved with the purchasing and selling of over 100 SFRs. Today, Holdfolio is a prominent platform for investing in income producing multifamily apartments. The firm has been featured in national publications such as US News and was ranked as one of the best real estate crowdfunding sites in 2018 by Fit Small Business.

The success of Holdfolio’s technology gave birth to SyndicationPro, a fast growing all in one software solution empowering investors to efficiently and easily raise capital online.


  1. James McCreary

    Interesting post Sterling and thank you for sharing your newfound wisdom. I’d be interested in knowing 1) if you do your marketing yourself as opposed to a third-party and 2) What constitutes the “content” you produce on the social media accounts – is it simply announcements of resident events (I can’t think of anything else other than notices, i.e. road closures, constructions, etc.).

    Great video by the way as well!

    • Sterling White

      1. We do the marketing ourselves. Often times we’ll post our pictures and property information on third party sites(apartments.com, trulia, zillow etc.) to drive more leads.
      2. You have to think outside the box. You can post unit walkthroughs video, how to videos, what’s going on in the neighborhood updates, tenant testimonials etc.

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