Has it been one week already? Wow, how time flies by.
Last week I wrote about 5 smart marketing moves you can make to boost your real estate business without breaking the bank. #4 was to “Keep ‘AIDA’ on your mind.” In his comment, J. Lamar Ferren asked that I go into some more detail about the AIDA formula. So without further ado. . .
What is AIDA and How Can it Help in Your Real Estate Marketing?
AIDA was devised, by the real Mad Men, as a way to walk a prospect through the psychological steps he takes on the way to engaging your service. For real estate investors, AIDA is the process by which you convince a seller to sell to you, a buyer to buy or a renter to rent. For real estate agents, AIDA is the process by which a prospect becomes a client.
I figure it’ll be much more fun to look at AIDA in action, rather than read me just blathering on about it (I’ll do that, too, of course 🙂 ). So I’ve copied a real estate agent’s postcard below. Take a look: