Several months ago, Craigslist came out with a long-overdue feature for individuals looking to find…
Real estate and the Internet is such a perfect match that it’s hard to imagine…
I feel extremely uneasy when someone refers to me as an expert, unless, of course,…
The key to getting real estate deals is consistent marketing. You would be amazed at…
I’ve used Craigslist off and on for the past year to find buyers for properties, …
For those of you who frequent Craigslist, I’m sure as your eyes have scoured the…
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In this blog post, I want to tell you about 3 powerful websites that can post your property listing ads all over the net on autopilot for FREE.
I don’t know about you, but I hate manually posting ads because it takes up too much of my time. I’m always look for ways to make my business marketing easier so I can concentrate on putting more deals together. Although my assistant has taken a lot of this weight off of my shoulders (which is something you may want to consider getting, if you haven’t), I still feel that online ad syndication sites are top notch.
Automation is something I thrive for!
So, what is Online Ad Syndication
There are quite a few features that Postlets offers, some fee-based and some free. In this post I’m going to focus on the free features and show you how you can take your CraigsLists posts from this:
Postlets Tutorial for Craigslist
In this tutorial postlets.com does most of the work for you. However, in relation to my previous post, I’ll also show you how you can create the illusion of an embeded YouTube property video. The procedure is as follows:
I’ve come across what was once a road-block and have created a workaround. With creative thinking there is always, and I mean always, more than one way to skin a cat.
CraigsList will not allow a user to embed a YouTube video. More specifically, CraigsList has a short list of acceptable HTML elements and the <embed> HTML element is not one of them. This means that you can’t “embed” any video in your CraigsList ad, thus a page visitor can’t watch video residing on your page.
Why this should matter to you:
If you are an investor and/or a Realtor, you can find great use for YouTube videos for property marketing.
Google reigns supreme as the most popular search engine, they have the greatest market-share of all search engines. In November of 2008, YouTube (a Google company) surpassed Yahoo in search engine market share to take the #2 spot and has extended its lead margin as of July 2009 (comScore). CraigsList is #7 worldwide in terms of english-language page views.
By implementing two heavy hitting websites such as YouTube and CraigsList together, you will greatly increase the marketing exposure of your business.
While you could just place a text hyperlink to your YouTube video on your CraigsList ad, this isn’t very effective. Web users respond more to imagery than to text. If you simply use a text hyperlink, chances are the end-user will skim over the link and never view the video.
I remember how frustrated I used to get whenever I would go to Craigslist.com or Backpage.com and post multiple ads for buyers, investors, sellers, or even my deals; I’d get responses here and there. I’d just keep re-posting the ads that wouldn’t get any responses, hoping they would eventually get me a lead.
Foolishly, I never saved all the ads that worked and I kept concentrating on the ads that had low responses. I kept re-posting to various sites because I thought they were awesome ads and I didn’t understand why nobody would respond…
BTW – If you have also been getting little to no response with your advertising, then keep reading!
I then came across and interesting concept… Split Testing.
Split Testing Can Improve Your Marketing!
I can’t tell you how crucial Split Testing is to your business. Split Testing will usually tell you if you have a good ad or not.
What is Split Testing? Split testing is an extremely powerful strategy for increasing the effectiveness of your marketing. You can use it for almost anything. It is a way of testing two or more marketing campaigns and identifying which one is more effective.