Not using direct response marketing is like taking a bucket of money, hopping in your car, driving 100 MPH blindfolded, and sticking the bucket of money out the window as it flies all over the place.
Ok… maybe it’s not that insane, but my point is that if you’re not using direct response marketing you could be wasting a bunch of money, a lot of time, and you might not have a clue how much its really costing you overall.
Let me ask you something…
- Are you still out there chasing motivated sellers and buyers?
- Have you ever wondered why you’re not getting the response you want from your marketing?
- Have you ever wondered how to improve the response of your marketing (meaning get more buyer & seller leads) without breaking your pockets, but you have no clue where to start?
If you said yes, to any of the questions above, then it could very well be that you aren’t using direct response marketing. If you are using it, then you may not be doing it right!
Before I tell you why you should use direct response marketing, let’s talk about what direct response marketing actually is:
“Direct-response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in contrast to direct marketing in which the marketer contacts the potential customer directly.”
Notice the words I underlined above. We’ll discuss that in a second.
There are 7 reasons why you need to use direct response marketing in your business:
1. You Can Get Buyers and Sellers to Chase You
Just imagine your phone ringing off the hook with high quality leads that are ready to do business with you. It takes a lot of time and energy to cold call motivated sellers and knock on hundreds of doors in order to get a response. Although these methods can be effective, why should you do all the work? They need your services. It’s not the other way around.
Remember, part of this concept is for the customer (buyer or seller) to respond to you directly!