I received the Google Analytics newsletter the other day in the mail and it got me thinking about long tail keywords. But Peter Kolat has already written some great posts about that subject, so I shifted my thinking more generally to targeting your prospects. Because that’s what using long tail keywords is really about, after all – honing in on the prospects that are searching specifically for what you offer.
What’s in it for me?
Let’s do a thought experiment: Imagine you’re looking for someone to clean up and fix the houses you buy before you flip them. You happen, just as you’re thinking about it, to get three postcards in the mail.