Browsing: internet marketing

Real Estate Marketing
4

In this, the fourth installment of my “Investors’ Realtor” series I would like to dive into how to market yourself and create quality leads. In my mind, quality leads are real, qualified prospects that are ready, willing, and able to buy real estate from you.

My BiggerPockets blog post from last week detailed how I use a local real estate club to generate leads. I realize, however, that starting a real estate club isn’t for everyone; this kind of marketing can be costly and very time consuming.

Press Releases for Lead Generation

The second tool that I use for lead generation requires less initial outlay of time and money. About two years ago, one of my local friends, Robin Jay (author of “The Art of the Business Lunch” and an accomplished public speaker) told me about one of many internet press release websites that allow you to write articles and press releases about any topic you like, and post them electronically on the site. They then distribute these articles to various internet ezines, blogs, websites and other publications.

I have used these services extremely effectively over the past couple of years to promote myself as the “Foreclosure Expert” in the Las Vegas real estate market. As I noted in my previous blog entries, in order to succeed in real estate it is important to pick a niche in which to focus your energies and efforts. Once you decide on your niche, you need to become an expert in that field through reading and doing. Once you are an expert, it is not that hard to sit down, write an outline on a subject that you know a lot about, and create an article that will be valuable for someone who is looking for information on that subject.

Real Estate Marketing
5

Free Soda Cans

How could something as simple as a soda can help you get motivated seller leads?

When I first heard about this marketing strategy I was immediately intrigued by how “outside the box” this strategy was.

Just imagine you being known throughout your local community as the guy or gal who takes down real estate deals armed with nothing but…a Soda Can!

Before you say this will never work… Let me say that someone has already tried this strategy I’m about to reveal to you. I’ll be straight up with you though…I’m not sure if they were able to generate a profit.

With that said,  I’m one to follow that old saying… “Don’t knock it, until you try it.”

Entrepreneurs and Marketers are always testing new ideas.

Also, there is a BIG Company using this strategy as well…I’ll show you that in a minute.

Many marketers would refer to this marketing method as…Guerilla Marketing or Bum Marketing. (Low Cost Marketing)