Browsing: leads

Real Estate Marketing
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If you’re just getting started in real estate investing or wholesaling, and are looking for a few cheap and effective ways to locate motivated sellers and land a deal, look no further! Following are three different marketing ideas that you can start implementing immediately that won’t break the bank.

Free Online Classifieds

Posting ads on free online classified sites such as Craigslist, Kijiji, and Backpage, is a great way to get the word out that you are looking for deals. You will want to post your ads in the “Real Estate Services” section of these sites, and say something along the lines of..

Real Estate Investing Basics
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This past week, my Re/Max broker gave me an award congratulating me for having the 9th most sales in the region. In order to achieve this, I had to sell over a million dollars in real estate in each of the last two months. And I can tell you… you have to sell a lot of condos at $30,000 to sell over a million dollars in real estate. This got me thinking a little bit about what am I doing right. I asked myself, “What am I doing that has afforded me the ability to sell so much real estate in what some call the worst housing market in our nation’s history? What do I perhaps do differently than the average Realtor, that enables me to do a lot more business?

Thinking Like An Investor

The first thing I do, is that I think like an investor, not like a Realtor. I understand what the investor wants and I find it for him. Savvy investors in today’s market want good, new houses or condos at the lowest price possible, with the highest cash flow, and the greatest appreciation potential. More than ever, investors know what they want and they are able to make a good, fast decision about buying it provided you get them the necessary information in an expeditious manor. In today’s market you have to be ready to pull the trigger immediately if you see a good investment property. The key is to train both your investor clients and your owner occupants to be as aggressive as you need them to be in order to get the deal under contract and closed.

Real Estate Marketing
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Today’s post is the fifth in my series, “The Investors’ Realtor.” In previous posts, we have discussed thinking like an investor in order to find and gain investor clients, as well as looking for current hot spots (not necessarily in your own backyard) and going to where the investor actually wants to buy. In the third edition I explained how to start and run a local real estate club in order to gain exposure for yourself, market your services, find prospects, and network with others in your local market place. My last post detailed how to find and generate quality, qualified leads for yourself using principles that apply to all business professionals, not just Realtors.

Building off the tips shared in last week’s edition for creating leads, I would like to discuss following up on the leads that you generate. Great marketing and great lead generation are useless if you do not follow up on your leads promptly and effectively.

Following up with your Real Estate Leads

The first step I perform is to log all of my leads into an Excel spreadsheet. If set up correctly, this spreadsheet can then later be exported to an email blasting service like Constant Contact or sent using a program like Microsoft Outlook (which is what I use) to send bulk emails to these potential clients. While Outlook allows you to blast up to 50 emails at one time, newsletter sites where you pay a monthly fee for their services allow much larger email blasts from your qualified list.

The Spreadsheet
In my “new leads” spreadsheet I create the following fields: Name, Phone, Email, Source of Lead, Date, Notes, and three columns to record each of the three times that I try to make contact with a new lead.

Real Estate Marketing
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In this, the fourth installment of my “Investors’ Realtor” series I would like to dive into how to market yourself and create quality leads. In my mind, quality leads are real, qualified prospects that are ready, willing, and able to buy real estate from you.

My BiggerPockets blog post from last week detailed how I use a local real estate club to generate leads. I realize, however, that starting a real estate club isn’t for everyone; this kind of marketing can be costly and very time consuming.

Press Releases for Lead Generation

The second tool that I use for lead generation requires less initial outlay of time and money. About two years ago, one of my local friends, Robin Jay (author of “The Art of the Business Lunch” and an accomplished public speaker) told me about one of many internet press release websites that allow you to write articles and press releases about any topic you like, and post them electronically on the site. They then distribute these articles to various internet ezines, blogs, websites and other publications.

I have used these services extremely effectively over the past couple of years to promote myself as the “Foreclosure Expert” in the Las Vegas real estate market. As I noted in my previous blog entries, in order to succeed in real estate it is important to pick a niche in which to focus your energies and efforts. Once you decide on your niche, you need to become an expert in that field through reading and doing. Once you are an expert, it is not that hard to sit down, write an outline on a subject that you know a lot about, and create an article that will be valuable for someone who is looking for information on that subject.