Back in April, I wrote a post about using direct mail and door knocking to…
Browsing: Mailing list
When I use direct mail to try and get deals I almost always use an…
Is direct mail a part of your marketing strategy?
It should be. More specifically, hard copy, good ‘ol fashioned snail mail newsletters should be part of your marketing strategy. Here’s why:
- Other real estate agents and investors have stopped sending them. So you have a great opportunity to stand out from the crowd.
- People still like the feel of a piece of paper in their hands. Studies prove it’s true!
- When people are making a decision to buy or sell a home – one of the biggest financial decisions of most people’s lives – they want to be informed. And they want to work with an expert. A newsletter is a great way to position yourself as that expert.
How to craft newsletters that work
If I’ve convinced you that you should be mailing newsletters, here’s how to do it:
Step 1: Get a good list. It’s an old adage in direct marketing that 40% of a mailer’s success (or failure) is due to the quality of the mailing list.