Browsing: Mailing list

Real Estate Marketing
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Is direct mail a part of your marketing strategy?

It should be. More specifically, hard copy, good ‘ol fashioned snail mail newsletters should be part of your marketing strategy. Here’s why:

  • Other real estate agents and investors have stopped sending them. So you have a great opportunity to stand out from the crowd.
  • When people are making a decision to buy or sell a home – one of the biggest financial decisions of most people’s lives – they want to be informed. And they want to work with an expert. A newsletter is a great way to position yourself as that expert.

How to craft newsletters that work

If I’ve convinced you that you should be mailing newsletters, here’s how to do it:

Step 1: Get a good list. It’s an old adage in direct marketing that 40% of a mailer’s success (or failure) is due to the quality of the mailing list.