Earlier this week on the BiggerPockets blog, J. Lamar Ferren posed the question: “What are…
Browsing: marketing campaign
As a real estate investor, you are a marketer first. Your success hinges on your ability to effectively market your business. Regardless of your specialty, you may use some of the well-known, effective marketing methods. These methods include, but are not limited to; bandit signs, newspaper classifieds, yellow pages, billboards, business cards, radio, television. The effectiveness of these methods vary per market, per design, per marketing-message, etcetera. You need to analyze and conclude what works best for you.
To be a smart marketer and a sound entrepreneur you must track every effort you make for analysis. As they say in Martial Arts, “Don’t do something for nothing” meaning, if you’re going to throw a kick, kick to break a rib, if you’re going to throw a punch, punch to knock-out. So if you’re going to spend money marketing, don’t just close your eyes and funnel the money into various methods and throw a Hail Mary pass. Sure you may get some leads, but you will have no idea where they came from. You won’t know what’s working best or what’s working the least. You need to track your marketing efforts. I’m going to focus on how you can track these efforts for a minimal cost with Google Voice.