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Last week I blogged about Real Estate Marketing 101 – the first three steps that should be part of any good marketing plan. As you know, this plan is your “bible,” the document that guides you, keeping your decisions on track with your larger strategic goals. It’s the document that will make it easy to project a consistent brand in every media. It will make integrating your strategy online and offline a smooth, effective process.
The fourth step in creating your marketing plan is to choose your marketing media and develop your messages. “How?” you ask. Read on. . .
Step 4: Choose your marketing media and develop your messages
Now it’s time to put the rubber to the road, your nose to the grindstone, your money where your mouth is. You’re going to create your marketing campaign, based on your answers to the questions in steps 1-3. If your budget allows, think about an integrated campaign that incorporate a number of different media.
I can recall vividly my momma yelling at me, “Think before you act, child!” As adults, we too often forget momma’s sage advice. As business people, we are often even worse.
I certainly understand the tendency to act on the first impulse, to do the first thing that will grow the business, put cash in the bank, create a new partnership,whatever. But sometimes, we act too quickly, making rash decisions that hinder us down the road.
Your marketing “bible”
To avoid making quick-but-detrimental decisions in your marketing, you need a plan. A good marketing plan is your “bible” – the document that guides you, keeping your decisions on track with your larger strategic goals. It’s the document that will make it easy to project a consistent brand in every media. It will make integrating your strategy online and offline a smooth, effective process.
But how to create said marketing plan? I’m glad you asked. . .
Step 1: Know your customers
Your first step to developing an effective marketing plan is to “get to know” your customers. Ask, and answer, these questions: