For the past few years deals have been plentiful for real estate investors; so plentiful…
Browsing: Marketing strategy
Despite what you learned in kindergarten, 1 + 1 + 1 + 1 doesn’t always…
In the last weeks, I wrote part 2 of my short series on 7 different…
The marketing method I’m about to share with you always seems to elicit a lot of emotional responses. A lot of people hate it and bad mouth it, but guess what? I don’t care. Why? Because it makes money and it gets results. You should track all of your marketing methods and if they’re working keep doing them and if they don’t, then obviously stop.
I’m pretty much willing to bet that anybody who doesn’t like this method has never used it (the most likely reason) or has never gotten a deal from it because they don’t know what they’re doing (I’ll show you the perfect plan.) So what method am I talking about?
Here’s a blurb from an email I received last week, from one of my partners…
“Over the past week I have been putting out my new signs, I attached a pic of it, check it out. So far the signs have been pulling an excellent amount of calls. I’m getting an overwhelming response. For example, I put out 50 signs last night in high traffic areas and just today I got 11 calls.”
Is direct mail a part of your marketing strategy?
It should be. More specifically, hard copy, good ‘ol fashioned snail mail newsletters should be part of your marketing strategy. Here’s why:
- Other real estate agents and investors have stopped sending them. So you have a great opportunity to stand out from the crowd.
- People still like the feel of a piece of paper in their hands. Studies prove it’s true!
- When people are making a decision to buy or sell a home – one of the biggest financial decisions of most people’s lives – they want to be informed. And they want to work with an expert. A newsletter is a great way to position yourself as that expert.
How to craft newsletters that work
If I’ve convinced you that you should be mailing newsletters, here’s how to do it:
Step 1: Get a good list. It’s an old adage in direct marketing that 40% of a mailer’s success (or failure) is due to the quality of the mailing list.
How do you, as a real estate investor or Realtor, determine the “just right” amount of money to spend on marketing? Two ways: 1) Your marketing activities need to fit within your budget – you shouldn’t spend money you don’t really have; and 2) to optimize your spending on marketing, you should think in terms of the return your investment generates (your ROI).
Using assistants to help you with your business is an incredible idea. Instead of putting your efforts into the mundane, day to day tasks, you can spend your time on the important things. Many of the gurus are promoting using virtual assistants for everything in real estate these days, but before doing so, proceed carefully.
Virtual Assistants and Social Media Marketing: A Match Made in Heaven or Hell?
One area of business that people are off-shoring to virtual assistants more often then not, is in social media marketing. I’ll contend that using any kind of virtual assistant for your social media marketing strategy is a risky move.
Of course you want to know why, right?
I was just clicking around the BiggerPockets forums and came upon a few posts from a well known national speaker, who is generally well respected. Of course, I was interested in seeing what they had to say, so I read through their contributions. What I read were posts that were poorly composed and full of grammatical errors. These posts added no value to the discussion, and in fact, were merely a distraction.
How could something as simple as a soda can help you get motivated seller leads?
When I first heard about this marketing strategy I was immediately intrigued by how “outside the box” this strategy was.
Just imagine you being known throughout your local community as the guy or gal who takes down real estate deals armed with nothing but…a Soda Can!
Before you say this will never work… Let me say that someone has already tried this strategy I’m about to reveal to you. I’ll be straight up with you though…I’m not sure if they were able to generate a profit.
With that said, I’m one to follow that old saying… “Don’t knock it, until you try it.”
Entrepreneurs and Marketers are always testing new ideas.
Also, there is a BIG Company using this strategy as well…I’ll show you that in a minute.
Many marketers would refer to this marketing method as…Guerilla Marketing or Bum Marketing. (Low Cost Marketing)
How To Use Social Media Marketing: One of The Most Powerful Internet Strategies for Real Estate Ever!
I believe that the most powerful internet marketing strategy for real estate investors ever created on the internet is social media marketing. That’s right. Social media is extremely powerful and one of the easiest marketing strategies you can incorporate into your real estate business.
What is Social Media Marketing?
According to Wikipedia:
Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it’s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.
Social media allows people to connect with each other on levels, otherwise not possible. It allows people to get away from the usual commercial marketing messages — interruption marketing — that we see on the TV, and closes the barriers that usually exist between the user and the provider. Here’s the best part: social media allows people to build relationships that can turn into something bigger, much bigger.