We all feel natural in asking questions that start with the word “why.” But that question makes people feel like they have to justify themselves to you.
I often get asked what my best “weapon” is. While I took a corporate finance course in business school, my greatest skill is my understanding of psychology.
We humans are an interesting species. One of the odd peculiarities about our psyches is the need for consistency. Here’s how that plays into sales.
I read a great article a while back in Inc. Magazine. The title of the…