I am a licensed real estate agent, but also am part of our family investment…
Browsing: real estate agent marketing
It is no secret that real estate agents, as a profession, have had a tough time of it over the last several years. The recent real estate bubble created a feast or famine situation and many agents have not survived the famine. Meanwhile, over the last 5 years, I have sold over 500 single family homes, condos, or lots to my clients…including closing on 30 deals last month alone. This volume places me in the top 5% of all Realtors in the country (in both transactions and commissions.) I am not telling you this in order to boast or brag about my sales (as I know other realtors who have done far more business than I have) but merely to propose that my success has not been due to luck but rather due to a particular mindset that has worked very well for me over the last several years.
The Realtor’s Success Mindset
This mindset has entailed thinking as an investor instead of as a Realtor. I have never really considered myself a Realtor, in fact, but rather an investor who helps other investors. It doesn’t hurt that I own 20 investment properties of my own and have a lot of experience in searching for and closing my own purchases. But this is not a prerequisite to thinking like an investor. In order to position yourself as an investor Realtor you don’t have to own a lot of properties yourself, but you do have to develop a reputation with your clients for being more interested in their bottom line than you are in your commission. I have been able to do this, and in so doing grow a large investor database by using the following strategies that I would like to share with you: