Browsing: real estate agent marketing

Real Estate Investing Basics

It is no secret that real estate agents, as a profession, have had a tough time of it over the last several years.  The recent real estate bubble created a feast or famine situation and many agents have not survived the famine.  Meanwhile, over the last 5 years, I have sold over 500 single family homes, condos, or lots to my clients…including closing on 30 deals last month alone.  This volume places me in the top 5% of all Realtors in the country (in both transactions and commissions.)  I am not telling you this in order to boast or brag about my sales (as I know other realtors who have done far more business than I have) but merely to propose that my success has not been due to luck but rather due to a particular mindset that has worked very well for me over the last several years.

The Realtor’s Success Mindset

This mindset has entailed thinking as an investor instead of as a Realtor.  I have never really considered myself a Realtor, in fact, but rather an investor who helps other investors.  It doesn’t hurt that I own 20 investment properties of my own and have a lot of experience in searching for and closing my own purchases.  But this is not a prerequisite to thinking like an investor.  In order to position yourself as an  investor Realtor you don’t have to own a lot of properties yourself, but you do have to develop a reputation with your clients for being more interested in their bottom line than you are in your commission.  I have been able to do this, and in so doing grow a large investor database by using the following strategies that I would like to share with you: