Browsing: real estate blogging

Real Estate Marketing

The thing I love about running my internet business is that if things are awesome, I can gloat a little bit and revel in my own genius. And when things suck, I have no one to blame but myself. Make no mistake about it, if you make the decision to run your own company you’re going to experience a little of both 😉

The cool thing is that by running a blog you can give yourself a raise anytime you want. How is this done? It’s done by paying attention to the little details. This isn’t my favorite thing to do, but it’s necessary from time to time.

Some prerequisites

First things first. In order to implement the detail-tweaking recommendations I will give you here in a minute, it’s essential to first have a couple things in place. Without these two prerequisites, you aren’t going to get much fruit from your labor.

  1. Be working in a niche where you have actual expertise or something valuable to offer.
  2. Have a responsive readership. Not necessarily a large readership (what is LARGE, anyway? Large according to who?), but you need to have a community of readers that actually read your stuff and pay attention to what you’re doing.