Browsing: real estate blogs

Market Trends, News & Commentary

It’s been a while since we last hosted the Carnival of Real Estate . . . with 29 submissions, this one required a bit more work than last time. That said, I’m puzzled why there aren’t hundreds or even thousands of submissions. With all the people in real estate who are blogging, I can’t imagine why more people aren’t taking the two minutes a week it takes to participate in the carnival.

Here are my pics for this week’s Carnival of Real Estate:

  1. Is Buying a Rental Property Worth it? from Alex. This post grabbed me for one reason – it was the tale of someone struggling as a landlord; someone willing to let everyone else in on his problems. He tells of his mass of evictions, vacancies, and more. My advice to Alex is to take some time and start reading the forums, articles, and this blog here on BiggerPockets before he does anything else in real estate. I don’t know much about him, but it sounds like he needs some help and the support of other successful landlords. I’d like to personally invite Alex to join us and I hope the rest of the community will do their best to help him turn his struggling landlording venture around!
Real Estate Marketing

Has it been one week already? Wow, how time flies by.

Last week I wrote about 5 smart marketing moves you can make to boost your real estate business without breaking the bank. #4 was to “Keep ‘AIDA’ on your mind.” In his comment, J. Lamar Ferren asked that I go into some more detail about the AIDA formula. So without further ado. . .

What is AIDA and How Can it Help in Your Real Estate Marketing?

AIDA was devised, by the real Mad Men, as a way to walk a prospect through the psychological steps he takes on the way to engaging your service. For real estate investors, AIDA is the process by which you convince a seller to sell to you, a buyer to buy or a renter to rent. For real estate agents, AIDA is the process by which a prospect becomes a client.

I figure it’ll be much more fun to look at AIDA in action, rather than read me just blathering on about it (I’ll do that, too, of course 🙂 ). So I’ve copied a real estate agent’s postcard below. Take a look: