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Real Estate Marketing

I believe that the most powerful internet marketing strategy for real estate investors ever created on the internet is social media marketing. That’s right.  Social media is extremely powerful and one of the easiest marketing strategies you can incorporate into your real estate business.

What is Social Media Marketing?

According to Wikipedia:

Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it’s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.

Social media allows people to connect with each other on levels, otherwise not possible.  It allows people to get away from the usual commercial marketing messages — interruption marketing — that we see on the TV, and closes the barriers that usually exist between the user and the provider.  Here’s the best part:  social media allows people to build relationships that can turn into something bigger, much bigger.