Browsing: Social media marketing

Real Estate Marketing

One of the biggest concerns in marketing these days is social media marketing, and one of the biggest concerns with social media marketing is coming up with the time to do it. Make no mistake about it, using tools (other than BP, of course) such as Twitter, Facebook, ActiveRain and a business blog can significantly grow your business, improve communication with your clients and customers and even open up new income streams for you. But it is not a magic bullet. Social media marketing for small business, as is the case with anything else worth doing, takes time and effort.

And if small business owners are short on anything, it’s time…

So I find it very understandable when people ask me about the possibility of having me or someone else “do social media” for them. They ask “This is obviously going to take some time, and I’m very busy. Can I just have you do this for me?” My response is, “Maybe. Let’s look into it.”

Real Estate Marketing

Using assistants to help you with your business is an incredible idea. Instead of putting your efforts into the mundane, day to day tasks, you can spend your time on the important things. Many of the gurus are promoting using virtual assistants for everything in real estate these days, but before doing so, proceed carefully.

Virtual Assistants and Social Media Marketing: A Match Made in Heaven or Hell?

One area of business that people are off-shoring to virtual assistants more often then not, is in social media marketing. I’ll contend that using any kind of virtual assistant for your social media marketing strategy is a risky move.

Of course you want to know why, right?

I was just clicking around the BiggerPockets forums and came upon a few posts from a well known national speaker, who is generally well respected. Of course, I was interested in seeing what they had to say, so I read through their contributions. What I read were posts that were poorly composed and full of grammatical errors. These posts added no value to the discussion, and in fact, were merely a distraction.

Real Estate Marketing

I believe that the most powerful internet marketing strategy for real estate investors ever created on the internet is social media marketing. That’s right.  Social media is extremely powerful and one of the easiest marketing strategies you can incorporate into your real estate business.

What is Social Media Marketing?

According to Wikipedia:

Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it’s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.

Social media allows people to connect with each other on levels, otherwise not possible.  It allows people to get away from the usual commercial marketing messages — interruption marketing — that we see on the TV, and closes the barriers that usually exist between the user and the provider.  Here’s the best part:  social media allows people to build relationships that can turn into something bigger, much bigger.