Browsing: twitter

Real Estate Marketing
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TwitterI’ve been on Twitter for a couple months now, and some fishy things have finally started to make sense:

Fishy thing #1: People would “un-follow” me and then “follow” me back a few days later.  Did they hate my tweets one day and love them the next?

Fishy thing #2: Really weird Tweets, some from really weird profiles – for example:

What Not to Do on Twitter

And some really weird tweets from legitimate sounding folks I thought I might like to network with – like the female real estate agent in New Hampshire who tweeted about – um, “male enlargement” pills.

Fishy thing #3: Well, not so fishy, really – since Ponzi devised his first scheme, people have been looking to game the system.  So “Get Thousands of Twitter Followers a Day – Just $55” services shouldn’t be a big surprise.

Does a Large Twitter Following Equate to Success?

What I’ve begun to realize is that many people mistakenly believe that having thousands of Twitter followers equals success.  Some fellow Twitterers and I had a discussion a few weeks back on this topic.  About game-the-system techniques like auto follow/unfollow and auto tweeting, one Twitterer asked, “Does it really work?”

Real Estate Marketing
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As a real estate investor or professional, you should know by now that Social Media is here to stay.  You don’t absolutely need to implement Social Media to be successful in this business, but why start a fire by rubbing two sticks when you can use a matchbook and can of gasoline?

Social Media for Real Estate

I’m going to cover just one of the many ways that you can use Social Media to bolster your Real Estate business.  And I’ll focus on…

Image representing Twitter as depicted in Crun...Twitter is a great micro-blogging network that allows you to interact with people of all types.  I personally think of Twitter as a large party gathering where there are a plethora of conversations occurring at once and your welcome to butt in and join or you may just sit back, sip your patron, and take it all in while observing closely.

However you look at it, Twitter can be utilized as a great asset for your business. But I wouldn’t encourage you to just blast your listings, open houses, etcetera. If you do that, nobody will care.  Instead I would encourage you to engage in the Twitter community and contribute to it.  When you start contributing, you’ll be surprised what you get in return.  As not only will the leads eventually come, but you will also gain a substantial amount of insight as you stay abreast of real-time tweets.

Tweet vs. Time

To be effective at utilizing Twitter and any other Social Media platforms, you will need to dedicate time to make it worth your while.  Since there is no set-and-forget solution to Social Media, there is no getting around this fact.

Real Estate Marketing
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find-buyers-on-internetThis past week, one of my new clients asked me the following:  “Peter, my entire business is focused on flipping houses, mostly to real estate investors.  To tell you the truth, I don’t see how the internet is going to help my business?”

Here’s my answer to him and to anyone else:

The internet is a goldmine for such a business.  Consider this . . . If you are a real estate wholesaler or flipper, then your main sources of end buyers are other investors including rehabbers.

Where could you find other investors and rehabers on the internet?

There are many sources for that, but today I would like to talk to you about one source, social media.  In fact, BiggerPockets is one website where you can find thousands of other real estate investors who are looking for what you have to offer.  Few other websites including Facebook and Twitter offer the same opportunities.

Real Estate Marketing
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Social NetworkingThere are some Real Estate Investors & Entrepreneurs alike who are wasting their time with Social Networking.

What they’re doing is pointless, annoying, and it needs to stop.

Thousands and thousands of investors have caught onto Web 2.0 Social Networking/Social Media. But Why… What’s the Point?  Even people who have tried it, tend to fall off quickly…

I finally understand why…

You sign up for one of these social networking sites, you create a profile, try to make a bunch of friends… now what? Is that all to it? Are we competing to see who has the most friends or what?

It’s Not About Having The Most Friends

Some people don’t understand the power of Social Networking and they tend to write it off as a waste of time… or something for kids.

If you want to make the most out of your Social Networking, then follow the tips below.

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