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Real Estate Marketing

Heavy Traffic album coverIn my last post, I shared with you the first 3 ways to drive traffic to your real estate website without search engines.  If you missed that post, you can see it at 7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 1.

In today’s article, part 2 of this short series, I am going to give you the next 4 ways to drive traffic to your real estate website.  Let’s get started then, shall we?

Strategy #4 – Joint Ventures

This strategy is one of the most overlooked and ignored strategies out there.  Why?  Because a lot of real estate investors view it as “my competition will steal my leads.”  Let me explain how this strategy works:

Let’s say that you invest in Chicago surrounding areas.  You have a real estate website where sellers can contact you to use your services.  However, you have found that there is a significant amount of people who contact you that want to sell their homes in other areas in Illinois or even other states.  Since you only invest in Chicago surrounding areas, you have to turn these people away.

What if you contacted other real estate investors who have websites and invest in those other areas?  What if you created a joint venture with them?  What if you told them that you can send them some leads for their areas and for every lead you send them or for every house they buy, you get something in return.  Now, if you get paid for this, make sure you obey any and all laws.

Real Estate Marketing

Heavy Traffic album cover

Search Engine Optimization (SEO) to get your listings on Google can be a very daunting task for some in real estate. In fact, with Google “slapping” search engine listings whenever they feel like they need to, it can be very hard to maintain first page listings.

Therefore, I wanted give you some quick tips and strategies to drive traffic to your real estate website without relying on Google. The following strategies are in no particular order. What I would recommend is for you to see which 2-3 strategies suit you best and then run with them.

Real Estate Marketing

You’ve probably heard about how having lots of backlinks can give you a huge advantage over your competition on the internet, right?  You’ve probably heard that commenting on blogs, forums and social media sites can give you some really good “Google link juice.”

But do you know how to utilize this strategy effectively?  If not, then you are in for a treat.

In today’s post, I am going to talk about SEO.  Now, I realize that search engine optimization is not for everyone and can be a long, enduring, tedious and hard work.  Yes, I said work.  SEO constantly changes, especially because of our friends over at Google.  They like to keep us on our toes.  Every once in a while, they’ll change their algorithm and if you are not playing the SEO game the right way and doing some blackhat stuff, your site will most likely drop in the rankings.

But that’s a whole other discussion.  Today I want to tell you about a strategy that will help you rank high in Google.  Now, since you are already using the internet, and going to different blogs, forums and social media sites, you should utilize this strategy for your business. Newbies to blogging can learn from these 77 mistakes new bloggers make.

In this post, I am going to focus on blog commenting.  Let’s get right into it.  First, you need to follow couple of common sense rules.

Real Estate Marketing

websiteHaving a website is important for anyone in the real estate business. Unlike ten years ago, the technology and the WYSIWYG (what you see is what you get) programs available today, allow anyone to build a website without having much html knowledge.   In fact, I see a lot of real estate investors building their own websites.

Since I am a real estate marketer, I visit a lot of real estate websites to see how real estate investors use their own website as a lead generation and internet marketing vehicle.  There are many problems I see some real estate investors make on their websites that kill their conversions, search engine rankings and lead generation rates. 

One of the biggest mistakes I see is not having a clear call to action

Editor's Choice

PhotobucketDirect Response Marketing is hands down the best concept to use for Real Estate Investing…better yet, for any business!

Not using direct response marketing is like taking a bucket of money, hopping in your car, driving 100 MPH blindfolded, and sticking the bucket of money out the window as it flies all over the place.

Ok… maybe it’s not that insane, but my point is that if you’re not using direct response marketing you could be wasting a bunch of money, a lot of time, and you might not have a clue how much its really costing you overall.

Let me ask you something…

  • Are you still out there chasing motivated sellers and buyers?
  • Have you ever wondered why you’re not getting the response you want from your marketing?
  • Have you ever wondered how to improve the response of your marketing (meaning get more buyer & seller leads) without breaking your pockets, but you have no clue where to start?

If you said yes, to any of the questions above, then it could very well be that you aren’t using direct response marketing. If you are using it, then you may not be doing it right!

Before I tell you why you should use direct response marketing, let’s talk about what direct response marketing actually is:

Wikipedia says…

“Direct-response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in contrast to direct marketing in which the marketer contacts the potential customer directly.”

Notice the words I underlined above. We’ll discuss that in a second.

There are 7 reasons why you need to use direct response marketing in your business:

1. You Can Get Buyers and Sellers to Chase You

Just imagine your phone ringing off the hook with high quality leads that are ready to do business with you. It takes a lot of time and energy to cold call motivated sellers and knock on hundreds of doors in order to get a response. Although these methods can be effective, why should you do all the work? They need your services. It’s not the other way around.

Remember, part of this concept is for the customer (buyer or seller) to respond to you directly!