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Real Estate Marketing

Heavy Traffic album coverIn my last post, I shared with you the first 3 ways to drive traffic to your real estate website without search engines.  If you missed that post, you can see it at 7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 1.

In today’s article, part 2 of this short series, I am going to give you the next 4 ways to drive traffic to your real estate website.  Let’s get started then, shall we?

Strategy #4 – Joint Ventures

This strategy is one of the most overlooked and ignored strategies out there.  Why?  Because a lot of real estate investors view it as “my competition will steal my leads.”  Let me explain how this strategy works:

Let’s say that you invest in Chicago surrounding areas.  You have a real estate website where sellers can contact you to use your services.  However, you have found that there is a significant amount of people who contact you that want to sell their homes in other areas in Illinois or even other states.  Since you only invest in Chicago surrounding areas, you have to turn these people away.

What if you contacted other real estate investors who have websites and invest in those other areas?  What if you created a joint venture with them?  What if you told them that you can send them some leads for their areas and for every lead you send them or for every house they buy, you get something in return.  Now, if you get paid for this, make sure you obey any and all laws.

Real Estate Marketing

Heavy Traffic album cover

Search Engine Optimization (SEO) to get your listings on Google can be a very daunting task for some in real estate. In fact, with Google “slapping” search engine listings whenever they feel like they need to, it can be very hard to maintain first page listings.

Therefore, I wanted give you some quick tips and strategies to drive traffic to your real estate website without relying on Google. The following strategies are in no particular order. What I would recommend is for you to see which 2-3 strategies suit you best and then run with them.

Real Estate Marketing

What is the importance of a professional website presence for your business?  That’s think for a minute.  How many times have you come across an opportunity and one of the first things you do is search the company, view their website and determine if they are credible?  Let’s face it, in today’s day and age a professional website can make a huge difference for your business.

In this article I will go over what, who, content, even some don’ts on how to best set up a professional and dynamic website presence for your business.

What kind of site do I need?

My career did not start as a real estate investor.  Both of my degrees are in business, but I actually started in IT and have 10 years of experience with web development and ecommerce.  I know my web technologies and there are endless technologies available, but one that stands out the most Joomla.  This is an open source, content management system where you can add already programmed plug-ins and have tremendous functionality, content and professional look and feel to your site.  It hits on all criteria when I searched for the best technology including ease of use, flexibility, scalability, performance and especially cost.

From Joomla’s site

Joomla is an award-winning content management system (CMS), which enables you to build Web sites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Best of all, Joomla is an open source solution that is freely available to everyone.

Who can help set up my real estate site?

Not all people have the time or ability to set up their site, create a professional look and feel, write the content, populate the content, go live and maintain the site.  I for one, have so much going on with my real estate business that I searched for an expert consultant and that is exactly what I found.  Joomla has a resource center with expert consultants that can help. 

What content do I need?

First off, if is important to have a nice professional look and feel with a logo or company name and easy to use navigation.  Here is a list of items that are very important for the content of your real estate website.

Real Estate Marketing

websiteHaving a website is important for anyone in the real estate business. Unlike ten years ago, the technology and the WYSIWYG (what you see is what you get) programs available today, allow anyone to build a website without having much html knowledge.   In fact, I see a lot of real estate investors building their own websites.

Since I am a real estate marketer, I visit a lot of real estate websites to see how real estate investors use their own website as a lead generation and internet marketing vehicle.  There are many problems I see some real estate investors make on their websites that kill their conversions, search engine rankings and lead generation rates. 

One of the biggest mistakes I see is not having a clear call to action

Real Estate Marketing

Chicken LittleHave you caught yourself lately thinking, “The sky is falling!”?  I sure have.  Against my own better judgment, I find myself compelled to make decisions that are based on fear, which is no way to make decisions (no matter how rational that fear may be).

Yet as scary as the real estate market and economy are right now, they won’t be scary for ever, and now is the time to make smart decisions based on sound judgment and good business sense.  Not on fear that the sky is falling.  You can counter your Chicken Little tendencies with these 5 easy, smart marketing moves.  Moves you can make today to build your real estate business without breaking the bank.

Smart Marketing Move #1: Put yourself in your clients’ shoes

Imagine your clients asking you, “What’s in it for me?”  The fact is that your prospects don’t care what you can do; they care what you can do for them.  When you pitch your prospects, always answer ­– before they even ask – how you will help them achieve their dreams or solve their problems.

Real Estate Marketing

Today I want to talk to you real estate investors about Google and how you can use it to find that house seller that will come to your site and actually want you to sign a contract with them.  I’m talking about prospects that actually want you to do a deal with them, and buy their house.

What I am going to share with you today is easy.  It requires some imagination and creativity on your part, but it can be done; I use this technique all the time..

I first learned this little tip from a guy named Frank Kern.  He is one of the brightest people on the internet and he knows exactly what is going on when it comes to internet marketing.  When people go to Google, they do so with the intention of accomplishing a particular task.

The Search Mentality

They type in  and receive this little search window that asks them what they want to search for. Some people go there just to waste time; some people go there to just browse around; some people go to do research; some go there to find some kind of a free topic on blogs or forums or whatever the case may be; some people actually go there to find specific solutions for their problems—it’s all about the mindset that they have.

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