“The new phone books are here, the new phone books are here!”That was a line from Steve Martin in the movie The Jerk, he was finally “somebody” because his name was in the phonebook. Well, today I received the latest edition of the Dex yellow pages directory for Las Vegas. Without even opening it, I saw a snapshot of the local economy.
Las Vegas was a city that was growing so fast that the yellow pages were published twice a year, January and July, the only market in the country to do so. There were so many new businesses opening up that the publisher, R.H. Donnelley, felt that they couldn’t make someone wait as long as twelve months to advertise. With each edition the book was bigger and heavier as more and more businesses advertised.