You can get Lease Purchase Tenant Buyers by advertising:"Rent to OwnOwner FinancingNo Bank Qualifying "You will get people who for whatever reason don't qualify for traditional bank loans but are willing to pay high down payments and high monthly payments.

I've been using 5% of net income for capex, 5% for maintenance, 10% vacancy,  plus mortgage, insurance, taxes, lawn & snow, advertising, license fees. 

Account Closedwas a vp at a New York City advertising agency 

Then you have the expense of advertising for investors.  

I'm the one who calls today's advertising, the "art of deception".My motivational skills were acquired in the Army.Teaching experience is from the Army and teaching college business courses.   

If you are going to lower the rent-  advertise lower rent and consider all the new prospects.

You can also advertise that you want a rent to own situation on Craig's List as well.

Did they say anything about the most effective place to advertise short term vaca rentals?

We have been finding distressed homes through the tax foreclosure list, strategically placed advertisements, and through a network of realtors.

A lot of hard money lenders advertise on Craigslist and google so start with there.