You do want you and you business to be searchable to increase authenticity/ trust of who you are. 

A higher sales tax doesn't make my pair of Nike's more valuable.  

Be your best authentic self.  

It will be a feat to roll out a national footprint, but I am impressed with the team, their experience and their authenticity in wanting to make the world a better place.Risky to disrupt the building industry status quo?  

We have some of the most authentic Asian food around -- Chinese, Japanese, Korean, Filipino... 

My parents took the time to explain what my $100 would look like in X-amount of years compared to spending it on a new pair of Nike shoes.

I’ve been looking at Washington county as there are big job hubs like Nike and Intel over there.

Our motto was "Just Do It" BEFORE Nike used it!

Mistakes are part of the process (of course you want to limit them) but just like what Nike says, JUST DO IT!

Adding the word “System” seemed like a natural and authentic choice since the same backend systems, on the ground teams, and one-on-one coaching we introduce to our clients have helped us at MartelTurnkey successfully flip over 650 homes in the last 10 years.