I have a real estate agent on the team, so anyone that wants to get retail for the house we will just list it. trying to monetize every lead that comes in since we are spending $$$ on these leads.

But THEY still monetized mE by my click throughs, time spent oN THE WEBSITE (aLL OF THESE STUPID CAPS ARE THE NEW APP) seeing adds, listening to the podcasts and maybe down the road a pro account when I finally stop beating around the bush.

The response rate for Post Cards in my area is abysmal which of course translates into fewer deals.What I did to offset the cost of the letters was learn how to monetize more of the leads, either through referral or follow up.

However, going through lean time in the past, I learned how to monetize leads that don't make sense for me by referring them to the folks that thrive on such things.I do not like Short Sales, Lease Options, Wraps or sub tos....anything with that much time and paperwork makes me cringe.

It's important to know if your correctly monetizing a property.

The ONLY things that matter is -Control and -Monetization, correct? 

Selling monetizes that equity and allows it to be invested and earn a higher return.5.

It'll allow you to monetize those leads that aren't so motivated and are willing to wait to get the most money.

We want to take the complexity out of this decision making process in order to support cost control and finding monetization opportunities for properties that have fully electrified. 

We decided to diversify in a few ways...given as a Broker Owner we only controlled TWO things, our roster and more effectively monetization of ALL our transactions.