This knowledge is simply priceless to me not in monetary terms but more to keep competitors far far below me.This is my valuable lesson I will pass on to everyone.To be on top, is not by being the best!

People would quite their jobs, work for a couple of competitors, and end up back at their original company 18 months later at twice the salary they had when they left (the industry buzzword back then was "cross fertilization").

I expect that after using Buildium for a while I will migrate all the accounting stuff to Buildium - but for now I am using it for maintenance requests and tenant screening only.I rejected a number of competitors mostly because they did not fit my needs, but they would fit other peoples needs.In the past month or so I have been very harshly criticizing RentRedi. 

It has two main competitors that I know of Appfolio and Buildium.

So, what are the competitor apartments priced at? 

You don't have competitors. 

How many of your competitors would undercut your rents if they didn’t have to comply with building codes?  

I'm on page 1 after about 8 months of hard work - but leaping over serious competitors is  a challenge.I also have a ton of stuff business related to run - so I can't spend 5 hours a day doing SEO.

I recommend you start with the enemy method, find your successful competitors and mimick their best strategies.

But then those high demand times got booked even with those high prices, and during the shoulder seasons my calendar was full when competitors' were pretty empty.I've played with Wheelhouse and Beyond Pricing as well, but IMO PriceLabs has the best product in this space.It does have a bit of a learning curve, but I think it's worth investing a little time.