The wear layer being 12 or 20 wouldn't influence me much either way - I haven't had any of our 12 mils wear through yet.

I would add that, in addition to building relationships and a sphere of influence, you might also want to train your "agent" voice and choose a technique that resonates with you to show up and speak the best possible way to capture the value you bring to a potential client.

I always forget that the real estate market moves very slow and there are so many factors that influence it.

In our market, we see far more damage from heavy rain, drainage issues, and the occasional extended ice storm than from tornadoes.

No damages, but obviously a significant disruption.That unit has now been back on the market for the past two months, and we still haven’t received a single qualified long-term application.

I have read "How to win friends and influence people", "Influence the psychology of persuasion", and "Influencer the power to change anything" also, I know these tactics. 

And I suspect when you buy these there was probably 500 to 800 bucks a year to be set aside for turn over.. so you may have a little more damage than what you should have expected.. 

I collect a security deposit hold against the guest's credit card, so that I do not have to rely solely upon the Airbnb "damage coverage".

Hire good contractors and have liquidated damage clauses in the agreements.

Durability beats design every time.2️⃣ Have a clear make-ready standardMost damage comes from inconsistent turnovers.