Remember, getting the phone to ring is only part of the equation. 

The one thing I have learned is if you don't answer the phone when it rings that many people won't leave a message and won't answer/return your call when you call back.

By calling them back you risk ringing them at a less than optimal time due to personal issues or mood at that moment.

knowing what to say when the phone rings is extremely important.  

It makes the phone ring:-).  

For us, nothing beats a postcard with excellent design, branding, and messaging.I hear that Yellow Letters get the phone to ring.

It is important that you only let the telephone ring three times before hanging up.

I've since got a simple 3 ring binder and have the seller lead sheets organized according to month.

Anything that brings your eyes and makes your phone rings is worth something.

It's a listing gimmick to get a steady flow of people to come through the door to generate business for people sitting on their butt in the bullpen office waiting for the phone to ring.