Not cold calling, but I have been calling back people that called me regarding my yellow letters.

Hi All,I'm starting a direct mail campaign to preforeclosures but I'm not comfortable using the standard "I want to $buy$ your house" verbiage in the yellow letter.

I'm using the listsource mailing list for my yellow letters to locate properties to wholesale, and have had some success.For those that are familiar with the selection criteria you go through on that website when building a list, I have a couple of questions for you:I'm choosing the absentee owner list.

You must leave enough room for the buyer or you have not got a deal.I don't know Michael's techniques (other than he is one hell of a yellow letter marketer) but it seems to me that if you could find a good deal with room in it, all you need is a buyers list to sell that deal to.

If I did persue the listing I certainly wouldn't waste money on yellow letters.

And marketing requires relationship building.If you're not touching the same prospect 3 times before you move on you are not learning two crutial things. 1) does your prospect want your product or service2) do you want them to buy your product or serviceA lot of people think this business is about bandit signs and yellow letters and that if you do a little that the bank account will fill up... most likely it will go the other way.Take a single prospect group of 1000 and send them 3 letters over 90 days.

So I'm going to send out about 200 yellow letters to 90 day lates this week.

We got a strange voicemail from one of our yellow letters.

Red and yellow.

In really old houses around my area, there was this yellow pine that they used for flooring, and this really looks great when re-finished and left un-stained.