My plan was to do a combination of cold calling with social media marketing and then paying for advertising (like Facebook, Zillow, Home Light).

Plumbing issues (upon further inspection... caused by hair extensions and 'do rags flushed down the toilet).A busted clothes dryer (I swear they tried to dry a stack of bricks in there).Anyway... needless to say, that particular property has been a money loser for us.We're now on our 3rd tenant and hopefully, it'll be drama free and we can start going cash flow positive.If we can right the ship, it'll be paid off in about 4-5 years and then we should see some great cash flow (fingers crossed).So what does this have to do with you?

Combine that with the element of recency bias, and now everyone thinks what happened there was a common occurrence.

It sounds like you were able to combine several strategies with the value add deal, low down payment 203k loan, and a house hack. 

These modest goals combined with my inexperience in the rehab game have prevented me from looking to seriously into the BRRRR approach as of yet.I would really like to obtain as many income producing sfr and small multi familys as possible and the two biggest obstacles I have found are being able to secure loans and come up with the down payment (I am sure these are typical struggles for other investors out there too) The fact that securing a hard money loan and then rehabbing is a creative way around these struggles really appeals to me.

Now I am thinking if I find a good enough deal, the funding will come (through some combination of family contributions, partners, and loans).Currently I am spending my time finding and analyzing deals.

While we're all here seems like the overall theme is as long as you have hustle.... money and knowledge will follow or you flat out need a combination of all 3 Money, hustle, and knowledge to succeed in REI 

From noise complaints to someone breaking the dryer from having nails in his pockets.

If the dryer isn't heating, I call an appliance guy who goes over and puts in a new heating element, sends me a bill for $75. 

Don't go for one that requires a ton of work unless you plan on using it as "education".Investors fail for a variety of reasons, and here are just a few...1) They try to DIY everything and instead of being real estate investors end up becoming a combination of "go-fers, Mr/Mrs Fix-it, painters, plumbers, electricians, land lords, attorneys, etc".