I ended up working it out with my PM that we will advertise with no appliances and if they are willing to pay a little more i can go out and purchase one.

So, why is McDonalds still spending billions on advertising?

You will need to learn about the local laws, advertise, background check applicants, meet them for showings, answer questions, get a good lease, answer the phone at any time, arrange for repairs, do inspections, manage finances, manage an LLC, and more.

I try to incentivise them as much as possible by offering the following: 1) One full year of rent in advance (typically at a slightly discounted price from their advertisement); 2) I am responsible for any maintenance items excluding major mechanical issues (electric and hvac), which means if there is any kind of backup or plumbing problem, it's on my dime, but it also means that they are going to have a renter that is not calling them to fix minor things; 3) I release them from any liability related to the Airbnb; 4) I install a keypad lock on the front door and agree to leave it when I vacate; 5) After the one year lease we go month-to-month until March when they can get back on the seasonal leasing schedule (which I inform them of), and then I sign a year lease and pay as a regular tenant.

Advertise and rerent.

Anyway I know that's a little ambiguous because I don't know what your business is, or what you are trying to advertise, but I think what I said above is generally true regardless.

Example: 3 bedroom x2=6+2=8---eight is what we advertise. 

Our bread and butter is our direct mail campaign - which it sounds like you've had a lot of success with as well.As for Facebook ads, I assume you've found success with them? 

I am looking for a property management software to handle online advertising, online applications, background checks, maintenance requests etc. all in one portal.  

Sometimes putting a for rent sign in front of the house works wonders and sometimes it can be detrimental to the investment itself.Why You Would Want To Use For Rent SignsRental signs are a great way to get word of mouth advertising from those in the neighborhood.