Seriously I'm not advertising for them but I love this stuff.

How about using the dashboard to advertise ?

Let's stop all the ridiculous campaign contribution antics...otherwise, we'll have Saudi Arabia giving tens of millions of dollars to the next Bush-family candidate and China giving tens of millions to the next Dem candidate...

You can do a google adwords campaign...I've had mixed results with it.

I don't make offers on MLS deals that have recently come on the market - there's too much competition on those deals and I can get better deals from my own advertising with LESS competition.

I'm thinking of post cards or online campaigns targeted to CD investors.I'd like to discuss things with anyone with any tips on marketing techniques, prospect demographics, success rates, etc.

Is this just an advertising thing?

Chris - What you're talking about doesn't sound like a gift to me, but a piece of advertising material.

In my humble opinion not to bad for an advertising piece that’s up 24/7, 365 days a year.And thanks again to everyone for the helpful insights.

Other items to consider are vacancy (even it its just a week or two between tenants), utilities (at least when vacant), make ready costs (cleaning, minor fixup between tenants), advertising, and tenant screening.